6 actions to take to reduce the bounce rate of your site

A high bounce rate is sometimes a bad sign for your SEO and conversions. Convincing your visitors to stay on your site is the key to giving positive signals to Google and reducing the bounce rate.

Increasing traffic on its website is a goal pursued by a large number of companies.

However, be aware that it is not the average visitors who will generate your profit, but rather the qualified visitors. They still have to stay on your site…

Optimizing your website to reduce your bounce rate is one of the most effective ways to increase your conversion rate. Likewise, a reduced bounce rate can help you improve your SEO and boost your brand's authority and credibility.

To take advantage of all these advantages, here are 6 actions to take to reduce your bounce rate. But before that, back on the notion of "bounce rate”...

What is the bounce rate?

The bounce rate represents the percentage of visitors who have visited only one page of the site.

For most sites, the bounce rate ranges from 26% to 70%. You will hardly be able to go below 20% but if this figure is between 26 and 40%, then your score is excellent.

Between 56 and 70% this rate is rather bad, but there is nothing to panic depending on the nature of your website. Some have a high bounce rate and yet are at the top of research results.

Indeed, there is still a difference between a visitor who arrives on your page and leaves it immediately, and a visitor who arrives on your page, consults it for 20 minutes and then leaves. In both cases, this situation increases your bounce rate, but Google has understood that the content of your page was better in the second situation.

If, on the other hand, your bounce rate passes the 70% mark, it is high time to react and take the necessary measures to reduce this rate. About that…

How to reduce the bounce rate?

There are many reasons for a visitor to leave your site immediately: loading time too long, poor quality content, disappointing design, excessive advertising, etc.

By following the following tips, you will be able to offer a relevant page to your visitor in order to increase the duration of his visit, or even to encourage him to explore other pages of your site.

1. Increase the relevance of the landing page

If your landing page does not contain the information expected by your visitor then it is not surprising that the latter leaves.

Start by reworking the keywords, maybe you are not optimizing the right ones?

The idea is to identify the keywords that do not bring you qualified visits to replace them with more relevant terms, related to your activity.

Then add a call-to-action to encourage your visitor to learn more, or to contact you for example.

2. Improve readability

Long paragraphs tend to scare visitors.

To reduce your bounce rate, split your content into smaller paragraphs and favor formatting that makes reading faster. You can add:

·         Titles and subtitles

·         Smart lists

·         Images

·         Graphics

·         Etc.

3. Optimize page load time

Just reduce your load time by one second to decrease your bounce rate by 7%.

To make your web page load faster, different actions can be implemented, but here are the main ones:

·         Optimize the weight of your images

·         Minimize your CSS and JavaScript files

·         Allow caching

4. Give visitors the opportunity to see more

So that the visit of the Internet user is not counted in the bounce rate the ideal is still to make him visit another page of your site.

To encourage him to explore other content, you can suggest other articles to him if you have a blog, other products if you have an e-commerce site, etc.

Another technique is to add internal links in your text.

5. Place ads strategically

Intrusive advertisements disturb Internet users because very often they prevent them from viewing the content. This does not mean that you should ban ads.

Instead, try to find a strategic place for them, a place where they will be clearly visible without hampering reading. This may be on the side for example, or as an insert between the paragraphs of your text.

If you prefer to opt for a pop-up, be careful that it does not take up the whole screen. A smooth appearance in a lower edge of your page is more appreciated.

6. Avoid web design errors

The design of your page plays an important role in your bounce rate. You must send a professional and reassuring image.

Start by taking care of the navigation. This must be intuitive and allow your visitors to identify the important pages of your site.

Also avoid redirecting your visitors outside your site if you are sharing resources. Make sure that the link opens in a new tab, your internet user can easily return to your page.

Web design also involves the choice of colors. Choose a complementary color palette, consistent with your logo.

By adopting the above measures you will improve your bounce rate and send a positive signal to Google, a boon to boost your best NYC SEO.

If you have other ideas to lower your bounce rate, please share them in the comments.

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