Digital marketing, online marketing, Internet
advertising, no matter what you call it, marketing your company online is big
business today. After all, internet usage has more than doubled in the past
decade and this change has greatly affected the way people buy products and
interact with companies.
With this scenario that we are experiencing today
worldwide, of a pandemic due to COVID-19, with people in isolation, confined
inside the house and having to consume, I do believe that we have advanced
another 5 years, as new virtual consumers are emerging, thus expanding online
consumption .
Is Digital
Marketing?
So Digital Marketing is nothing more than the old
Marketing, only used in a different way, with different tools, different
approaches using a different medium that is digital, the internet. The big deal
is in influencing these potential customers online.
The Digital Marketing serves to generate a huge
amount of people interested in your business, in your product or service that
you pay, it reaches a much larger base of people and a more diverse audience,
selected and infinitely lower cost than the traditional means.
The digital marketing strategy refers to any online
marketing efforts or assets that are used to attract these people, some
examples are: email marketing, pay per click advertising, social media and even
blogs are great examples of digital marketing - they help introduce people to
your business and convince them to buy.
In other words, it is able to speak to many more
people, reach a very large and qualified audience by spending less than it
would spend to speak to this audience in traditional advertising, which are
advertisements on TV, newspapers, magazines.
Below are some of the most common digital marketing
resources and strategies that companies use to reach people online:
Digital
Marketing Assets.
Almost anything can be a digital marketing asset.
It simply needs to be a marketing tool that you use online. That said, many
people don't realize how many digital marketing assets they have at their
disposal. Here are some examples:
·
Your website or blog
·
Brand resources (logos, icons, acronyms, etc.)
·
Video content (video ads, youtube, product
demos, etc.)
·
Images (infographics, product photos, company
photos, etc.)
·
Written content (blog posts, eBooks, product
descriptions, testimonials, etc.)
·
Online products or tools (SaaS, calculators,
interactive content, etc.)
·
Assessments
·
Social media pages
As you can probably imagine, this list just
scratches the surface. Most digital marketing assets fall into one of these
categories, but smart marketers are constantly creating new ways to reach
customers online, so the list keeps growing, even with some people wondering if
Digital Marketing really works.
Digital
Marketing Strategies.
Below I mention some of the strategies used by
companies, but they are constantly changing.
Affiliate
marketing.
Affiliate Marketing is a type of business
relationship in which the Affiliate discloses the product of an entrepreneur or
company, in exchange for a commission for each sale made. This advertising
model is an extremely interesting alternative for people who want to work with
sales on the internet, in addition to being a great tool for companies that
want to increase the promotion of their products online.
E-mail
marketing.
The e-mail marketing is the oldest form of online
marketing and is still going strong. Most digital marketers use email marketing
to announce special offers, feature content (usually as part of content
marketing) or promote an event.
Content
marketing.
Content marketing is another very broad digital
marketing term, covering any digital marketing effort that uses content assets
(blog posts, infographics, e-books, videos, etc.) to create brand awareness or
generate clicks, leads or sales.
Social media
marketing.
Like SEO, it is the free organic way to use social
media platforms like Facebook, Youtube or Twitter to market your business. And,
just like SEO
NYC services (Search Engine
Optimization), organic marketing of your business on social media requires much
more time and effort, but in the long run, it can generate much cheaper
results.
Paid search
advertising.
Google, Bing and Yahoo allow you to post text ads
on your search engine results pages (SERPs). This is one of the best ways to
target potential customers who are actively searching for a product or service.
Search
engine optimization (SEO).
Computer Courses - you can also use SEO to try to
classify pages or blog posts on your site organically. You don't have to pay
directly for each click, but sorting a page usually takes a lot of time and
effort.
Native
advertising.
Have you reached the end of an article and seen a
list of suggested articles? This is native advertising. Most native ads fall
into content marketing because they use content to attract clicks (“you’ll
never believe what happens next!”).
Often, native advertising can be a little difficult
to identify, as it is often mixed with recommendations for unpaid content ...
But that's the point.
As you can see in the list above, there are these
and many different ways to market your business online, which is why you need
to train, study hard to understand all of these strategies and apply them
correctly.
5
differences from Digital Marketing to Traditional.
Metrics
As the name says, with metrics we can measure our
actions on the internet, we can for example know exactly how many people
watched the video that was posted on the YouTube channel, how many people
visited your website, where they came from, where they clicked, how many turned
your client, these are just a few but there are plenty of ways to measure your
actions so you can take action.
Agility
When we do a Digital Marketing services in a few
minutes we know if it is going well or badly, so that we can change the
strategy or not. In Traditional, it is very difficult because we will only know
if that pamphlet that spent money paid off, days, weeks or months later, thus
having an unnecessary waste.
Reach
As the internet is a worldwide network, its reach
can go beyond borders, as it depends on your strategy and what you want.
Segmentation
Depending on your strategy, you can reach the
audience you want. Your products or services can be great, but if you don't
target the right market, you won't be able to sell it. Clients and brands bring
different preferences, needs and expectations from each other.
Interactive
Digital Marketing is very interactive, not only do
you talk to people, but people talk to you. Like? Answering you in the
comments, watching and enjoying your videos.
It is very important to see the feedback of your
work, to see what people are saying and to answer them, as it helps to guide
your path, listening to your client is fundamental to the success of your
business, different from the Traditional one that only exposes its idea and the
other just watches.
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