To expand the business of your clothing store you need to open a website: here's what to do to make it perfect
The clothing sector is the one that has suffered the most from the economic crisis of the past years. To further complicate the business, then, many e-commerce have arrived that allow you to buy various garments and shoes directly from the desk at home at prices usually lower than those of a shop.
This does not mean that there is no hope for medium-small sellers. On the contrary: thanks to the web they can manage to increase their turnover and increase the volume of sales. The important thing is to be able to carve out - or better yet, create your own commercial niche and take advantage of all the opportunities that the Network offers.
Creating a site with e-commerce , therefore, is the starting point for a clothing store that wants to see its online presence grow. To be successful in such a competitive sector, however, it is necessary to follow some precautions to create an attractive website and use the tools available on the Net.
Invest in SEO
SEO stands for Search Engine Optimization and indicates the strategies used to emerge on search engines. If you want to be successful with your e-commerce you cannot ignore the investment in SEO : obtaining traffic from the search engines allows you to make your website and shop known and to increase sales and turnover.
Adopting a good SEO strategy is not easy and you need to invest some time on the subject. First of all you need to choose which keywords want to position your website. It is preferable, at least at the beginning, to focus on a niche market so that the results arrive faster. The keywords to focus on must contain the characteristics of the products we sell. For example, if we are a vintage clothing store, the most important keywords are "vintage clothing store"; "Cheap vintage clothes", "vintage 50s clothes". To choose which keywords to "invest" you can use free programs such as Answerthepublic or the Google Keyword Planner.
Quality and live photos
Photos make the difference between success and failure. Especially when it comes to clothes and clothes. One of the main problems to be overcome when dealing with a clothing e-commerce site is the difficulty of users in choosing the size and understanding how the shirt is made. For this reason we advise you to take pictures "live", with "real" models (you may also ask your family and friends for help) that show how the shirts, trousers and everything you have for sale are made. Do not forget to check the light in the photos: dark images do not invite you to buy.
Newsletter
One way to involve your customers is to send them periodic emails where you are notified of new arrivals and promotions. The newsletter is one of the easiest ways to attract traffic to their website . But to send the e-mails it is necessary to obtain the consent and the e-mail address of the users / customers.
Who we are and geolocation
One of the secrets to being successful with an e-commerce is the relationship of trust that is established with users / customers. For this reason it is necessary to create an ad hoc page to describe "who we are" and where the physical location of the shop is located. In this way, if the user / customer lives nearby, he can go to the store and see the dress he wanted to buy live (and why decide to buy two products instead of one).
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