Here are 10 simple SEO actions
aimed at improving the ranking on Google of your site that you can carry out in
complete autonomy, or with an SEO consultant
Not always doing SEO means
relying on expensive experts who perform mysterious actions with unknown tools.
Much of the SEO action consists of performing simple practices, most of the
times neglected or sometimes completely absent.
Here are 10 simple SEO actions
that you can also carry out in complete autonomy, aimed at improving your
site's ranking on Google . Of course, if you want to do it directly, you'd
better have a modicum of experience. Otherwise, it is best to turn to a digital
consultant or SEO consultant .
Summary
1. Measure your positioning.
2. Review your target keywords
3. System HTML issues
4. Check the user experience of
your pages
Few quick interventions to
improve the user-experience of your site
5. Optimize content for users and
for Google
6. Create magnetic and
captivating titles
7. Find out about the latest news
from Google's algorithms
8. Provide answers to users'
questions
9. Get valuable links from
quality sites
10. Create your content with a
strategy
10a. Continuously optimize and
improve
1. Measure your positioning.
If you need to lose weight, you
need to check up first. If you want to run the marathon, take a medical exam
and in the first workouts measure your time, pressure and beats. Any action
that is aimed at improvement requires that the state of the current situation
is measured first, so that subsequent measures can compare with the future
situation and understand the extent of the improvement.
If you want to improve the SEO positioning of your site
, first check and measure your current positioning, so you will compare it with
the positioning you will reach after; only then can you draw conclusions.
Not sure what or how to measure
your website's SEO ranking? There is a very simple method: run the queries on
Google that you find most interesting (the ones your target would do), and
identify where the first of your pages appears, noting where it is. Create a
grid in an electronic sheet, in which for each query of interest, write down
the position of a page on your site today. After a few months, run the same
queries again, and write down the new location.
For a more accurate measurement,
you can contact a digital communication consultant , or if you want to learn what
you need to do it yourself, you can ask me for a Digital Boost session on SEO,
specific for measurements.
2. Review your target keywords
You have objective keywords,
don't you? If you have already created your site in a workmanlike manner, then
you have already optimized it on certain keywords: the target keywords . Which
means you have already optimized the pages of your site, applying to be first
on Google on certain search queries . If, on the other hand, you do not know
what the target keywords are, you definitely need to review your site, your
content, and your digital marketing.
In either case, reflect what has
changed in your business and around you in recent months. If you have changed
course in your business, or have introduced a new offer or a new product, then
you must include (or change) your new target keywords on the site. Or your
customers have changed habits, and have started to call your products or
services with new terms, which perhaps you have never used on the site before.
Think back to your target
keywords. And enrich the texts of the site accordingly.
3. System HTML issues
Over the past few months, if you
have updated the site yourself with WordPress or something else and if you are
not a good html-ista, you may have introduced some small HTML problems to your
site. You should also know that over time Google has become intolerant of some
old HTML commands (such as <center> or the <meta> redirect command
). You need to fix these problems, which damage the ranking of your website.
Maybe you've never checked if
your HTML is correctly rendered in <H1>. In short, maybe your HTML pages
should be arranged and optimized . Get them examined by an SEO specialist, and
get advice on how to optimize them.
4. Check the user experience of your pages
Imagine being your
"customer", and browsing your site looking for information. Would you
find them easily? In a natural way? Then, try to do everything from a
smartphone. Do you find the site simple and quick? Do you find the main
information immediately? Or would you send it to hell after 30 sec? Here are 4
quick tips to improve the user experience of your web pages :
Few quick interventions to improve the user-experience of your site
Put in the titles and
introductions of the posts the right keywords , those that your audience really
thinks and looks for, and not the terms that you coined within your company and
that you use in your rooms.
Double check the title and
description of your pages, and make them appetizing and promising.
Reread your texts and assesses
whether optimize them: structural riducili better and, if necessary.
Make pages faster . If there are
unnecessary images, remove them; if there are necessary images, optimize them;
if there are unused javascript, remove them.
5. Optimize content for users and for Google
Re-read the texts of your site
and, for each content, be sure to immediately clarify the fundamental point to
your reader. If your page serves to clarify a doubt, immediately provide the
answer in the first few lines , and use the rest of the content to learn more.
Don't use suspense, which works very well in novels, but that doesn't work on
the web. Don't use circumlocutions, and don't go around the problem. Give the
solution immediately.
Content structured in this way is
not only more appreciated by your users, but also by Google's algorithms, and
ranks better.
6. Create magnetic and captivating titles
The title is the first and most
important lever that will push your user to read your content. The title of
your content is also what will be presented in the Google search result,
together with the titles of the other competing contents. Therefore, write it
down very, very carefully and expertly. Write your headlines better than your
competitors write them. You do better .
There are specific techniques for
writing an irresistible title. Conversely, there are ways of writing a title
that literally make your user run away. Reread the titles of your content as
they appear on Google. To see all the indexed pages of your site on Google,
write the following in the search box, using the command "site:"site: https://www.webdigitalmediagroup.com/
7. Find out about the latest news from Google's algorithms
On August 1, 2018, without
notice, a new and unedited version of Google 's indexing and positioning
algorithm was launched . As a result, within a few days many sites have
plummeted from their previously earned rankings, and other sites have surged to
the top instead. Understanding the rationale behind this action has been quite
complex.
Today the reasons behind this
recent SEO "revolution" have become clearer. Today SEO optimized
sites should certainly have some characteristics (those that make you jump in
first place), which maybe until two years ago were not even considered.
Find out about the latest news
from Google's algorithms, and apply the necessary actions. I'll give you two
clues to go deeper: YMYL and EAT.
8. Provide answers to users' questions
Write in your pages structured
content with questions and answers, if it is compatible with your communication
model. Next to pages written in a traditional way, in which you explain
everything from start to finish, you also provide structured pages with
sequences of short and clear answers to simple and naive questions .
For example, this site presents
questions / answers to digital marketing solutions in Monza . Content of this
type tends to position itself very well, but above all you apply to position
yourself in Google's "zero position" ( Ask me what is Google 's zero
position ).
9. Get valuable links from quality sites
Take a few hours of your week to
build contacts and relationships with other sites, blogs, magazines,
influencers, experts , etc. leading authoritative sites or blogs in your
industry. You can find them easily on Linkedin or on Twitter. Build a
partnership in exchange for links from their site to yours. Getting links to
your site from other authoritative sites is one of the most effective practices
for improving your ranking.
If you can get even a few
high-quality links, your site will pop on top of Google on your election
keywords.
10. Create your content with a strategy
Create a content strategy ,
aiming to be first on Google on specific terms.
How to do? Once you have
established who your target is and what the problems it is looking for are,
develop the themes that your target is looking for on your site , articulating
them one by one. If you sell mountain backpacks, develop articles that tell of excursions
in various areas, of various levels of difficulty. If you sell luxury items,
explore the various possibilities of living in luxury, suggest different ways
to spend money and live in glamor. Inspire your target.
You also maintain a connection with
reality, the news, the season, the events. Stay informed (eg with Google Trends
and Google Alerts) about what your users are looking for right now, and find a
"hook" with your content. Google will notice your attention to
current events, and will privilege your content over those who do not and, of
course, over those who do not update the site. A nice advantage over the
competition.
10 a. Continuously optimize and improve
If you have read this far, you
have gained more advice: re-read your already published posts, especially those
designed with an "evergreen" perspective in mind: update the texts
and titles if things have changed; integrate text if a new theme has been
added. Or reduce the text to make reading faster (think about your readers from
smartphones), improve the texts by including new keywords or updating those
already present. Optimize. Google notices if you have modified, updated,
improved old articles, and rewards your care.
After a cycle of these
interventions, measure your SEO positioning again after, say, two months, and
compare it with the previous measures. What has changed? What has improved?
What's not working? Based on what you notice differently, you will set your new
SEO strategy, your new content strategy, your new Digital Strategy.
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