6 actions to take to reduce the bounce rate of your site

A high bounce rate is sometimes a bad sign for your SEO and conversions. Convincing your visitors to stay on your site is the key to giving positive signals to Google and reducing the bounce rate.

Increasing traffic on its website is a goal pursued by a large number of companies.

However, be aware that it is not the average visitors who will generate your profit, but rather the qualified visitors. They still have to stay on your site…

Optimizing your website to reduce your bounce rate is one of the most effective ways to increase your conversion rate. Likewise, a reduced bounce rate can help you improve your SEO and boost your brand's authority and credibility.

To take advantage of all these advantages, here are 6 actions to take to reduce your bounce rate. But before that, back on the notion of "bounce rate”...

What is the bounce rate?

The bounce rate represents the percentage of visitors who have visited only one page of the site.

For most sites, the bounce rate ranges from 26% to 70%. You will hardly be able to go below 20% but if this figure is between 26 and 40%, then your score is excellent.

Between 56 and 70% this rate is rather bad, but there is nothing to panic depending on the nature of your website. Some have a high bounce rate and yet are at the top of research results.

Indeed, there is still a difference between a visitor who arrives on your page and leaves it immediately, and a visitor who arrives on your page, consults it for 20 minutes and then leaves. In both cases, this situation increases your bounce rate, but Google has understood that the content of your page was better in the second situation.

If, on the other hand, your bounce rate passes the 70% mark, it is high time to react and take the necessary measures to reduce this rate. About that…

How to reduce the bounce rate?

There are many reasons for a visitor to leave your site immediately: loading time too long, poor quality content, disappointing design, excessive advertising, etc.

By following the following tips, you will be able to offer a relevant page to your visitor in order to increase the duration of his visit, or even to encourage him to explore other pages of your site.

1. Increase the relevance of the landing page

If your landing page does not contain the information expected by your visitor then it is not surprising that the latter leaves.

Start by reworking the keywords, maybe you are not optimizing the right ones?

The idea is to identify the keywords that do not bring you qualified visits to replace them with more relevant terms, related to your activity.

Then add a call-to-action to encourage your visitor to learn more, or to contact you for example.

2. Improve readability

Long paragraphs tend to scare visitors.

To reduce your bounce rate, split your content into smaller paragraphs and favor formatting that makes reading faster. You can add:

·         Titles and subtitles

·         Smart lists

·         Images

·         Graphics

·         Etc.

3. Optimize page load time

Just reduce your load time by one second to decrease your bounce rate by 7%.

To make your web page load faster, different actions can be implemented, but here are the main ones:

·         Optimize the weight of your images

·         Minimize your CSS and JavaScript files

·         Allow caching

4. Give visitors the opportunity to see more

So that the visit of the Internet user is not counted in the bounce rate the ideal is still to make him visit another page of your site.

To encourage him to explore other content, you can suggest other articles to him if you have a blog, other products if you have an e-commerce site, etc.

Another technique is to add internal links in your text.

5. Place ads strategically

Intrusive advertisements disturb Internet users because very often they prevent them from viewing the content. This does not mean that you should ban ads.

Instead, try to find a strategic place for them, a place where they will be clearly visible without hampering reading. This may be on the side for example, or as an insert between the paragraphs of your text.

If you prefer to opt for a pop-up, be careful that it does not take up the whole screen. A smooth appearance in a lower edge of your page is more appreciated.

6. Avoid web design errors

The design of your page plays an important role in your bounce rate. You must send a professional and reassuring image.

Start by taking care of the navigation. This must be intuitive and allow your visitors to identify the important pages of your site.

Also avoid redirecting your visitors outside your site if you are sharing resources. Make sure that the link opens in a new tab, your internet user can easily return to your page.

Web design also involves the choice of colors. Choose a complementary color palette, consistent with your logo.

By adopting the above measures you will improve your bounce rate and send a positive signal to Google, a boon to boost your best NYC SEO.

If you have other ideas to lower your bounce rate, please share them in the comments.

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Low Cost SUV Rental? Try the Opel Grand Land now!

Winter holidays are coming and with them a great desire to go with your family to some places full of charm. There are many ways to travel: by plane, by car, by train or with a camper and all these methods provide for a different organization.

One of the most comfortable ways to visit incredible places is to rely on a good car rental service.

Car rental: flexible solution for travel

When you want to go to a distant city it is the norm to use a fast vehicle such as an airplane, but it may also happen that once you reach your destination you feel the need to move freely with a car. It is precisely in these cases that taking a rental car presents itself as the ideal solution for travel lovers and for those who demand full flexibility in traveling.

But that is not all. Modern rental services have been updated more and more in recent years, in order to be able to meet customers' wishes and needs effectively. Travel and holidays are not the only context in which you can feel the need to go with an excellent car. Even in everyday life, renting a car can be very useful, first of all for those who do not own a car, but who want to use it in a certain period. In addition to this category there are also those who would like to have the pleasure of driving a more elegant, gritty and sophisticated car for a short period of time or those who, waiting to make a definitive purchase of a vehicle, would like to have the opportunity to test it for a period.

Today's rental services allow you to use a vehicle for a few days, but also for long periods.

Why rent Grand Land Opel

It is possible to rent a Low Cost SUV in a really simple way, by renting the Opel Grand Land SUV , a majestic, powerful and aesthetically gritty car, it is possible to move not only with simplicity and comfort, but also in style, both in the life of every day on vacation. The characteristics of this vehicle make it perfect for use with the whole family, on various types of road, while the unbeatable price of the SUV rental service has been designed specifically to meet the economic needs of the customer.

The Opel Grand Land SUV is a car that can offer great performance on different types of road, to ensure the driver an excellent experience during use and maximum safety, for him and for his whole family. It has a 1.6 diesel-powered engine and has rather low fuel consumption, but above all it offers passengers comfortable spaces to travel in comfort. Taking this SUV for hire means facilitating your holiday and no longer having the limits imposed by public transport or by the absence of personal vehicles. Just join a daily SUV Rental Cars in Jamaica, for the weekend, or for the long term, get on board the Grand Land Opel and be inspired by everything you want to visit.

Digital eye stress - a real health problem

The digital age has radically changed our way of life . Today, we spend a lot more hours in front of screens that are essential for work, but also for performing ordinary tasks like shopping and even for distraction. It is clear that these connected digital devices have greatly facilitated our daily lives. However, the ubiquity of digital devices does not only have advantages. It is the source of many ailments, including digital eye stress. This new type of stress affects many more people than one would think.

What is digital eye stress?

It is a state of stress due to prolonged exposure to LED and OLED screens. You should know that these screens, which equip the vast majority of devices that we use every day (computer, tablets, smartphones, television ...), emit massive amounts of blue light . This blue light is however the cause of eyestrain and dryness which are part of the symptoms of digital eye stress. This blue light is presented as the main digital eye stress.

How is digital eye stress manifested? 

The main symptoms of eye strain or stress appear in the eyes. After a long session in front of a screen, the individual may begin to feel heaviness in the eyes. The eyes can also dry out, sting and become red . The pain in the eyes and across the eye can also be observed. The effects of glare and split or temporary blurring of sight can also be seen when you are experiencing digital eye stress.

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A real health problem

You should know that eye stress is a real health problem. Indeed, it does not only affect the eyes , but can cause disabling effects on the whole body. The heaviness and tension at the nape of the neck are among these unpleasant effects. Sleep disorder has also been reported. Blue light is useful for the body to regulate the sleep cycle . When the body receives too large doses of blue light, the sleep cycle is disrupted. This then causes difficulty in falling asleep and even cases of insomnia. Poor sleep quality will logically lead to fatigue that will impact the productivity of individuals with digital eye stress. In addition, eye stress can be accompanied by other ailments such as low back pain, upper crus syndrome or skeletal deformities which cause back problems. These pathologies are due to inactivity and the adoption of bad positions in people who spend several hours in a row in front of the screens. In the long term, digital eye stress can increase the risk of AMD (age-related macular degeneration), blindness and cataracts.

How to prevent digital eye stress

Prevention remains the best way to avoid digital eye stress . Above all, think about reducing the time spent in front of the screens. If this, for some reason, is not possible, you can take some simple steps like lowering the brightness level of the screens . This limits the amount of blue light they emit. Also, avoid getting too close to the screens when using them. On modern devices, there are functions like Apple's Night Shift that allow you to adapt this level of brightness to the environment and thus reduce the amount of blue light scattered. In addition, it is essential to always consume foods that provide the nutrients useful to the eyes to stay healthy like omega 3, vitamins C and E and antioxidants.

About "fisheye" CCTV cameras

Fisheye video surveillance, by assimilation to the view of fish, is an IP video surveillance camera which allows you to monitor an entire area from a fisheye lens. This objective has the very surprising feature of offering you a complete field of vision. Thanks to this, you can monitor a whole room with just one camera! Enough to ensure the security of your business with the least effort. Be careful however to install the camera in a suitable place. For this, you may need the help of a professional, do not hesitate. A few more words about fisheye cameras.

 How it works?

The lens is ultra wide-angle and uses strong visual distortion to create a full panoramic image. Fisheye lenses use unique mapping that gives images a convex appearance, instead of producing images with a straight line of perspective. The lens has a very short focal length, which widens the field of vision.

Camera with diagonal fisheye lens

These are the most common fisheyes that are found most often on security camera in Chicago. With a focal length of about 15 mm, they allow you to cover an English of 180 degrees and offer a full-size image.

Camera with circular fisheye lens

The rarer circular fisheye camera lens offers a 180 degree angle in all directions. Its focal length is approximately 8 mm. It has the particularity of displaying the recorded image on a circular view. The image is strongly distorted and distorted, the distortion being more or less accentuated depending on whether the objects are more or less close to the lens.

 Miniature fisheye lens

Most CCTV cameras use a miniature fisheye lens. They are smaller, which makes it possible to cover a larger area with a more complete frame.

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What are the advantages of an elevator video surveillance system?

Installing an elevator video surveillance system can be a real asset for the security of your business. Most commercial buildings with two or more storeys have elevators, but they are rarely secure and therefore vulnerable. Your business is therefore likely to have a security flaw that you can improve through video surveillance. Elevator video surveillance systems can be integrated into a building automation system or function as a stand-alone access control operation. Smart cards can be issued to users. In this case, the card readers in the elevator determine which floors people can access. CCTV cameras can be installed in the cabins elevator to provide 24/7 monitoring. Here are some additional benefits of this protection

 Security enhancement

By using smart cards and readers, elevator video surveillance systems can control access to floors and prevent unauthorized people from entering restricted areas. It will therefore be easier to protect certain places from intruders, in particular pieces of computer data storage or high-value equipment. Elevators, enclosed spaces and out of sight, can also be an ideal place for committing an offense. Thefts occur regularly in this manner. But when people know they are being watched, they are less likely to commit offenses. A visible camera inside the elevator will discourage and deter potential offenders. Furthermore,

Cost reduction

Elevator video surveillance systems can significantly reduce building video surveillance costs. Instead of hiring a security guard in your company's lobby, for example, you can more simply control access with a chip system. In addition, only one guard will be able to view the images captured by the cameras in the elevators.

 Evacuation and emergency control

When power outages, fires, or other emergencies occur in buildings, elevator Access Control in Chicago. can assist in the evacuation of personnel and prevent other occupants from accessing the affected floors. In addition, in the event of a power failure or mechanical failure, the occupants of the elevators may find themselves blocked. A video surveillance system will quickly alert an intervention team. 

 Protection of your liability

If an accident occurs in your company's elevators, you may be held liable. It will be very difficult for you to know if this person did not simulate the accident. With a video surveillance system, you will not have this kind of problem!

Related Post: 6 tips for a more efficient video surveillance system

COMPACTING PRESSES: HOW TO CHOOSE THE RIGHT ONE

The balers make the organization efficient and disposal of business waste. Regardless of the sector you are operating in, there is certainly the right equipment for managing your waste.

However, the wide range of presses and compactors on the market can create more than a few doubts. What will be the perfect solution to properly dispose of your waste?

As an entrepreneur, you know that investing in the right waste management system can help your company optimize costs and streamline disposal operations. Therefore, it is normal that, before buying or renting a compacting press, you want to be sure you are not wrong.

Let's see together what are the determining factors to make a weighted investment, able to meet the needs of your company.

Compacting presses: 5 factors to consider when choosing the right one

If you are thinking of buying or renting a compacting press, it is because you are aware that it can offer you significant advantages in terms of costs and time. The choice of the perfect waste press for your business depends on the volume of waste produced and their composition, but not only. Here are the 5 key factors you need to consider to make the right decision.

# 1 Quantity of waste produced

The first aspect that must guide the choice of the compacting press concerns the quantity of waste produced within a week. Each company processes different volumes and it is essential to quantify them, to understand which equipment can satisfy their management.

Presses and compactors are available in different formats and sizes, precisely to effectively manage any type of situation: even their price varies according to this.

So, first of all, it must be clear how many waste you intend to manage and recycle every week. It makes no sense to buy oversized compacting presses and invest more than necessary, just as it does not make sense to purchase an undersized equipment that will not satisfy the management of the volumes produced.

# 2 Type of waste treated

The type of material that your company produces as waste is essential information for purchasing an efficient compacting press . There are presses and compactors with specific characteristics, to treat the different waste materials, such as: paper and cardboard, plastic, expanded polystyrene (EPS) or metals.

Hence, the nature of the waste produced by your company is a decisive factor and influences the purchase of the right press. Choosing the right equipment will help your company manage waste to treat it in the most efficient and economic way.

# 3 Life of the compacting presses

Waste presses and compactors perform a demanding task and are under constant pressure . The quality of the chosen equipment determines its durability.

This is why it is important to consider the volume produced and the type of waste treated: it allows you to choose a high-performance compacting press that ensures a return on investment.

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The balers correctly dimensioned, if not used improperly, they are highly reliable and resistant . However, they are always machines, so ask for detailed information on the longevity of the equipment you are about to purchase, on the availability of any spare parts and on the maintenance service . It is not negligible information.

The considerations that derive from this help you to quantify the timing of any "machine downtime", the impact that they could have on waste management and on the internal operational organization . In addition, you can carefully evaluate the right budget to invest, to meet your needs in the best possible way.

# 4 Safety and ease of use

The vertical presses are designed to guarantee ease of use and maximum safety. Each new machinery must be designed to comply with the safety directives of the European Standard EN16500 , so that the operator can carry out his activities without taking risks. Here are some essential safety features:

·         start of the press only if the loading door is closed, and with double check, if the "door closed" switch is broken;

·         Actuation of the bale ejection layout, with push-button on the side of the machine. The operator will always be in a safe position and will have to press two buttons simultaneously, using both hands;

·         Ejection of the bale at controlled speed, to preserve its integrity and guarantee a 90 ° overturning.

Ensuring safety in the workplace is essential to reduce risks and optimize the management of internal operations. In addition, a supplier of compacting presses proves to be a reliable partner, also from  the training service  provided to staff. It helps you optimize costs and safely manage your waste.

Are you ready to discover all the advantages that compacting presses can guarantee? This article is perfect, to remove all doubts: 5 advantages of waste presses that companies cannot overlook .

# 5 Location and space available

When you are preparing to choose the type of compacting presses you cannot avoid considering the space you have available and evaluating the ideal position where to install it.

You could have more than one warehouse, or more points in a warehouse that need to have a compacting machine nearby. If the position is strategic, because it allows you to optimize travel times , the space available becomes fundamental in choosing the type of press .

The presses must be sized correctly according to the purpose, but it is also necessary to understand which is the best position from a logistical point of view.

When we talk about waste management it is almost automatic to think in terms of "containers", but the compacting presses carry out a specific activity, and positioning them outside is not always the best choice.

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Installing the press incorrectly complicates operations in the management of waste. Imagine an operator who, several times a day, must transport the waste from the inside to the outside: continuous travel and waste of time, without considering the increase in accident risks.

Redesigning internal logistics and positioning one or more compacting presses near the place where the waste is produced, simplifies its management, reduces travel and travel times.

Therefore, when buying or renting a used compacting press  you must be aware of the safety features and technologies present. To guarantee an efficient and protected workplace, Bluetoneskiphire also markets used and recently manufactured vertical presses, but only a few brands synonymous with extremely high efficiency.

Subjected to a rigorous overhaul of all components, after repeated functional tests, we are able to supply you with a used and certified cardboard press . You can save on the investment of your compacting presses and have a completely overhauled used vertical press , ready to meet your needs, without sacrificing maximum efficiency.

The purchase of a used compacting press can prove to be a profitable investment in waste management. Whether it's plastic, cardboard, paper or other waste, you can free up precious resources to boost business productivity.

Compacting presses: where to rent or buy them

Choosing the ideal compacting presses for waste management in your company can be complex, because it requires careful and personalized analysis.

Bluetoneskiphire offers you a wide range of balers and waste compactors, which you can choose to buy or rent. In addition, our team of specialists accompanies you in choosing the ideal solution through careful advice to your needs:

·         free inspection to analyze the most effective waste management method, starting from your current situation;

·         collection of necessary information , such as the volume of waste produced and the type of material to be managed;

·         analysis of the time taken by your staff to throw waste in the collection areas;

·         Choice of the model of compacting presses or waste compactors, with an overview of the resulting economic savings.

Contact us for a free consultation without obligation. Start saving now and get the most out of effective waste management.

HOW TO RECYCLE GLASS AND REDUCE DISPOSAL COSTS

How much space does it take and how much does it cost you to manage it? Recycling the glass produced by your restaurant business is a problem.

Empty bottles and broken glasses feed the volume of waste you need to manage daily and drive up costs . Without considering that they take up space and create confusion.

We need a practical and fast solution to recycle glass and pay off expenses. Here's how you can do it and how the correct recycling of waste can turn into an added value for your business.

Recycle glass: what is the most effective solution?

Glass is an important resource and can be recycled an infinite number of times, without losing its qualities. An advantage that few food and beverage packaging materials can boast. For this reason, glass recycling must be done correctly and without affecting the performance of your activities.

What seems like an unmanageable problem today, and wastes some of the resources earned through hard work, can be quickly resolved and bring unexpected benefits.

Glass shredder: the solution to cut costs

The glass shredder is the most effective solution to reduce the volume of empty bottles lying in the back of your room. They are there, waiting to be recovered by the companies authorized to do so: they take up space, create disorder and hygiene problems.

A glass shredder  has small dimensions and has been designed to crush 60 to 100 glass bottles per minute. It allows you to reduce the volume of waste up to 75% and reduce disposal costs of 60% . Without considering the saving of space and the sense of order, which are essential to optimize internal logistics and communicate careful management of your catering activities.

The operation of the glass shredder is simple and safe. The bottles are loaded from above and special emptying indicators allow you to maximize waste management times.

The recycling of crushed glass is ideal for all activities that operate in the Ho.Re.Ca sector: restaurants, pubs, bars, fast food, bottling plants etc. It allows you to reduce the costs of withdrawals for glass recovery in the easiest and most practical way possible, and to save precious resources to be reinvested to enhance your business.

Do you want to know all the solutions to reduce waste management costs ? This article reveals the most effective strategies for doing this: how to manage dry and organic waste in restaurants .

The hidden benefits of glass recycling

Recycling glass means preserving the use of a pure material, because it is composed of raw materials present in abundance on the planet, such as sand, sodium carbonate and limestone.

The use of a glass shredder allows to preserve the safety of the people who manage it in the separate collection phases. It also helps prevent bottles from ending up abandoned in nature. Although, in itself, it is not a polluting material, it still requires millions of years before being "digested" by the environment.

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If it is true that glass cannot be burned for energy, it is also true that it can be easily melted . This process requires temperatures lower than those necessary to create new glass. Hence, it saves large quantities of energy and reduces environmental pollution due to the extraction of raw materials and their transport.

Therefore, the benefits of proper glass recycling are invaluable for your business and the environment in which you operate:

·         reduction of waste volume and collection costs;

·         more order and space available for internal logistics;

·         reduction of energy consumption, to create new glass products;

·         less environmental pollution;

·         more value for the image of your business.

Recycle glass: to each his own color

The next step in recycling glass is to start differentiating it by color . In fact, once the glass contains coloring substances, it is no longer possible to remove them.

Therefore, depending on the end use for which the recycled glass will be destined, it would be important to separate it by color at the source . This requires particular attention and is an operation that is not yet reflected in the glass recycling chain in United Kingdom.

Therefore, not being able to manage the recycling of glass separated by color, most of the recovered glass bottles are reused in other areas, such as the creation of:

·         concrete

·         fiberglass

·         Abrasive for sandblasting operations, etc.

Recycling glass properly is an action that has an economic return for your business , but not only. It allows you to communicate ethical values ​​that enhance your image and attract consumer preferences, which are increasingly sensitive to environmental issues.

How to recycle glass: ethics and business must work in the same direction

Recycling glass is not as complex as it may seem. With a glass shredder you can solve the problems of waste management , reduce the volume and reduce the costs that threaten the sustainability of your company.

At Bluetoneskiphire we believe that the development of business strategies and the ethics of effective waste management can work together to offer you enormous economic benefits.

Our experts accompany you in the analysis of the waste flow of your business, to find customized solutions that are suitable to meet your needs.

Contact us for a free inspection or to find out the essential features of our glass shredder. Find your spaces, reduce waste management costs and you will be free to focus only on the activities that fuel the business.

11 SEO and Digital Marketing ideas to do now for a recovery from the Coronavirus emergency

The Coronavirus emergency will end, and there will be a slow, progressive and complete recovery. Here are a number of tips for important tasks to do now, now.

Do you remember when in the past, when faced with a good idea, you thought "I don't have time to do all this"? Well, now you have the time. Put into practice the good ideas you have set aside so far.

Summary            

Which budget for SEO & Digital Marketing

How does the budget for SEO & Digital Marketing change during the coronavirus emergency?

Digital Marketing that you have always postponed

1. Interview your customers and staff

2. Make a mini-audit of your content published so far

3. Prepare webinar

4. Place things you have never put in order

5. Check the competition SEO

6. Produce video

7. Work on your reputation

8. Update your google my business profile for local customers

9. Check and eliminate toxic links

10. Keep in contact with your audience

11. Find out more traffic data and statistics

Which Budget For SEO & Digital Marketing

Normally, if your company invoices from € 1M to € 5M, then you spend an average of 7-8% on marketing and advertising (US Small Business Administration statistics).

If you are a start-up or if you are in a phase of strong initial growth, perhaps you can also afford 10-12%, but spending 7% of your turnover on marketing and advertising is normal. Aren't you spending 7% of your marketing revenue? You have a problem.

How Does The Budget For SEO & Digital Marketing Change During The Coronavirus Emergency?

It doesn't change . It is important that during this crisis you keep this balance, and continue to communicate and stimulate your target by making communication, in particular digital communication .

Of course, you have to cut and dismiss all communications and adv that are incompatible with the restrictions we are experiencing for a while. It makes no sense, e.g. to encourage your target audience to show up in your store if people are forced to stay at home. These communications, especially if they are paid adv, must be set aside for now.

Surely this is a time when the pure promotion of products and services must be reduced, almost eliminated, or in any case adapted to the situation; but it is equally certain that when the emergency ends there will be a complete , slow, but certain recovery of activities . Until then communication must necessarily reduce the tones. But not the activities.

Digital Marketing That You Have Always Postponed

There are digital marketing actions and above all SEO that can be carried out already now. Long-term ones. Do you remember when in the past, when faced with a good idea, you thought "I don't have time to do all this"? Well, now you have the time. Put into practice the good ideas you have set aside so far.

Prepare and refine the basics of Digital Marketing and SEO in your digital communication. Make sure you have built a process and a flow that produces quality content that is able to position yourself well, to constantly measure results, to have a reference audience.

Then, here are 11 actions you can perform with your agency, or with your internal team. These Digital Marketing actions can be carried out in teams even in isolation, or working remotely.

1. Interview Your Customers and Staff

Interview your customers, your team, your staff, asking them what their experience has been in relation to your products, services, or to the values ​​you transmit with your work. Contact them by videocall. Record videos with Zoom, Google Hangouts, Skype. Tip to be faster: if you want, automate the transcription of the audio with Otter.ai or with the Dictate function of Microsoft Word.

In the coming months, these transcripts and related videos will become a very rich source of information and inspiration for your posts , social content, draft for exchanging posts with other sites, etc.

2. Make A Mini-Audit Of Your Content Published So Far

Full control of your content published so far is a long and complex undertaking, but there is a lot of information that can also be obtained with a simple mini-audit, aimed at improving the performance of your content published so far.

First of all, if you don't have a list of the content you've published so far, this is the time to produce it. Just a Google Sheet or Excel sheet; create a sheet for each of the following types of content:

·         Web pages

·         Blog Post

·         Email / DEM

·         Whitepapers / tutorials / guides

·         Ebook

·         presentations

·         Video

·         infographics

·         Articles you have published elsewhere

If you have the chance, you can also write down articles about your company that other sites have published. Now evaluate for each content:

·         Which texts and images are of higher quality, such as to reproduce them on other channels?

·         What content got the most shares? Which ones got the most backlinks?

·         Which ones generated the most traffic on the site?

Once these evaluations are made, these opportunities are created for you:

·         Update old content with new notes

·         Optimize the most effective content with key keywords and new call-to-actions

·         In the most effective content, add links to new products and services

·         Plan to relaunch the best content when the business recovers

3. Prepare Webinar

If you have free time, this is the right time to learn how to prepare and conduct webinars . Talk about the details of your products, introduce new people, inspire your audience about what they can do or have from your business when it is all over.

Making webinars during this stop period could be a particularly effective tactic especially in B2B, because the other professionals your interlocutors are equally free from pressing occupations, and available to see / meet other new people, even on video.

If you've never done webinars before, this is a great guide to webinars. 37 tips for successful webinars

4. Place Things You Have Never Put In Order

Here are some tasks you should do that you haven't done for a long time:

·         Reorder your administration: clean and reorder your files. Erase the things you no longer need. Close contracts that no longer have hopes.

·         Website: writing those evergreen posts that you promised yourself to write; delete from the posts those keywords and those expressions of long ago that are no longer in theme with your target and your business.

·         Webinar and Podcast: Get updated on how to make webinars and podcasts , try on, and lay out ideas for how to use them in the future

·         Books: Start reading that pile of marketing books that you bought and put aside

5. Check The Competition SEO

For a long time you remained focused on your business, on your site, on your results, on your SEO. Now you can take a look at the competition. Check the search results on Google - SERP - of searches with your main keywords and try to understand why competitors are better positioned than you .

Examine their texts, keywords, metatexts, if they use rich-text, plugins for reviews, how many backlinks they have, and get an estimate of their traffic, compared to yours. To do all this you can use semi-free tools such as SeoZoom, SemRush, Moz, Majestic, ScreamingFrog, Ahrefs.

Write down what you find, evaluate if it is applicable to your context, and set it as a target for future digital marketing actions.

6. Produce Video

Videos are an exceptionally effective tool for your digital marketing. They can help you:

Improve positioning on long tail keywords

Appear in Google SERPs with particular and distinctive snippets

Appear in (numerous!) Searches on YouTube

Above all, videos are also the basis for producing other content . Making a post by publishing the video and transcribing word for word is just one of the possible contents that you can derive from a video. You can also comment on what has been expressed; you can acquire images and use them in social media. You can take video fragments with the main phrases expressed in the video and plan to publish them later on instagram. You can post sentences in other posts, by quoting the video.

7. Work On Your Reputation

The digital reputation of your company is the sum of what others say about you in the various digital channels.

Make sure there is someone who regularly checks all the channels where your target might talk about you; make sure there are thanks for the good speaker, and professional responses to negative comments.

Make sure there is a shared policy to manage answers to any questions that are asked. Prepare response templates for common questions.

Prepare people to respond to negative comments , and to escalate, when necessary, to the correct people.

Consider whether some tools can help people monitor better , faster and faster.

Start the practice of a monthly report that measures the main reputation data.

8. UPDATE YOUR GOOGLE MY BUSINESS PROFILE FOR LOCAL CUSTOMERS

Have you changed your working hours? Have you taken special precautions to avoid Covid-19 contagion? Google rewards companies that use Google MyBusiness tools with better positioning to let their users know that they have changed something. Also update only the times and closings, and your positioning will improve.

Also, regularly post posts with updates or offers, and make sure your contact information is complete and correct.

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9. Check and Eliminate Toxic Links

Searching for and removing toxic links on external sites is an activity that is not very frequent, and it does not happen at all; yet, if you happen to suddenly receive thousands of links from a spam site, it may happen that your site suddenly "precipitates" in its positioning, for no apparent reason. Likewise, by identifying and eliminating toxic links you can achieve an unthinkable leap in positioning.

Checking and eliminating toxic links is a task that requires time, patience and several checks. This may be the time to both do your first check of toxic links and set up a regular checkup practice .

Use Moz and Majestic to check the nature of the links to your site. If you notice a large number of toxic links, you can intervene with Google Search Console and perform the "disavow" action of those links.

In this post How to Find Unnatural Links to Your Site & What to Do About Them , you will find a clear introduction to how to operate to control and limit toxic links.

10. Keep In Contact With Your Audience

Staying digitally in touch with your audience during a pandemic is an unprecedented issue. We can venture that it depends on your business sector, on the relationship you have established, and on the purpose of communication. Here are some suggestions.

If your customers are used to hearing you regularly via email / DEM, direct message or social media, do not absent yourself , do not neglect the relationship.

Definitely, avoid exploiting the disaster to promote products or services.

Think creatively, and think about how you can offer reassurance , social connection or even tangible assistance during an emergency. For example, you can launch a live video appointment once a week, talk about the trends in your sector, and possible future specific actions related to your product or service.

If you have built a very large audience, offer to make it available to the authorities for important messages and communications. Public functions are not always able to promptly contact large masses of users, and help in this regard could be invaluable.

Tell your customers how your business is changing , how you are adapting it and how you are protecting your staff. Encourage conversation and anticipate answers to more predictable questions.

11. Find out more traffic data and statistics

Take a closer look at the statistics you have so far only glimpsed. What do you know about your customers? Why didn't some choose you? In general, why don't those who should choose you do it? What can there be in the statistics that you have missed so far? Maybe they all visit the site with an iPhone? Or do they mainly come from a specific city? Can this tell you something?

Compare trends online and offline, and identify what you could fix right now and have never had time to do.