3 good tips for becoming a good web marketing manager

 

Marketing manager, who is he? Digital marketing alchemist, magician in spreading messages on the web, capable of attracting a large audience around news and services. All of this is the web marketing manager.

 In a sea, that of the web, so populous that it almost seems to be shipwrecked, the professional who is able to interpret the new nuances of the web paradigms to grasp and solicit their interaction, exploiting useful strategies to combine the most useful actions for each individual channel. The web marketing manager is the one who is constantly looking for answers that can build a right interaction between social networks.

 How can e-mail marketing help? How can content, made of text and images, help to enhance the optimization of sites on search engines? These and other questions are lodged in the minds of web marketing managers  for whom, in order to obtain valid results in their business, we have thought of giving some valid advice.

 Take advantage of the mobile channel

 The explosion of mobile - today within everyone's reach - and the rise of smartphones has caught unprepared many web marketing managers , especially those who initially proved reluctant to decline their professionalism on this platform.

 Related Post: 4 steps to implement Digital Marketing in your company

But, exactly as it took place in the late 90's, when web marketing has changed its appearance radically, it will now be appropriate to do the same.

 Yet still, it will seem incredible, there are many brands that do not have a responsive site and that have not wanted to create applications - also known as "apps" - that have been designed specifically to facilitate interactions between users and companies.

 Bet on visual marketing

 Most web marketing managers  have understood that it is possible to achieve greater involvement and more sensitive sharing by focusing on images.

 Statistics have shown that users show an index of pleasantness for images that can reach 100% more than content with only text.

 Related Post: SEO Potentials for Small Businesses

The most skilled web marketing managers have understood that images , especially if in good resolution and visually rewarding, must therefore never be missing in every type of web marketing campaign.

 Monitor the results and follow the most effective path

 Really smart is the web marketing manager who knows how to transform virtual situations into opportunities for growth through interaction with users.

 Conduct your business on the web always taking into account the way your services impact the public. Monitor the results of your business, follow industry blogs, communities, keep an eye on comments and feedback.

 And, again, network with your colleagues, share opinions and exchange experiences, information and resources with them. This too is interaction.

 It is therefore imperative for a web marketing manager and SEO NYC services to keep constantly updated on the impetuous evolution of the sector, to seize innovations and to treasure them, today, before it is too late, that is, before they are definitively generalized on the web.

Related Post: Digital Marketing: appear in the main search engines in the world

SEO: why take care of the tree structure of your site?

 The better structured your site is, the more likely you are to achieve higher search engine rankings. Every website has a certain "structure". It can be a rigorous and rational structure, or a disorganized jumble of pages. If you take special care in the tree structure of your site, you will have a site that will achieve search excellence.

In this article, I share some tips on creating an effective site tree. The tips below will help you create a site that users enjoy, is well indexed by bots, and offers the best chance of ranking well in the SERPs .

Why is structure important?

I have worked with dozens of clients over the years, and was surprised at how neglected the site structure I was asked for. On the one hand, this is one of the crucial aspects of a site's SEO performance, but more importantly, few people understand what it means to have a successful and organized site tree, for visitors but also for SEO. .

What is the difference between architecture and tree structure?

The architecture of a site corresponds to the framework on which your site is created, its general organization. Its tree structure is the visible part: it is this which allows the user to navigate on the site.

A good tree structure is synonymous with a good user experience.

If you remove the colors, fonts, images, and negative spaces, all that's left is the site structure.

The human mind needs cognitive balance - to be able to put things together logically, to find things where they are expected, and to be able to easily locate what it is looking for. Thus, a strong and logical tree structure is cognitively satisfactory for users.

As you know, the more attractive your site is to visitors, the better it will be for search engines. Google's algorithm uses the information provided by searchers to rank your site.

If your site has high bounce rates and low consultation time, it won't perform well in the SERPs. On the other hand, when a user finds a site they like, they don't bounce back and stay longer. A precise site structure can drastically reduce bounce rate and improve reading time, which in turn helps improve rankings.

A good site structure allows it to obtain "sitelinks".

Site links appear as a list in the SERPs, and show the main page of your site as well as several internal links indented just below. You know what I'm talking about.

Sitelinks are a huge advantage for SEO:

1. they improve the navigability of your site,
2. they direct users to the most relevant information,
3. they strengthen the reputation of your brand,
4. they improve user confidence,
5. they help you dominate the SERPs,
6. they increase the click-through rate
7. they shorten the conversion funnel. 

But how do you get sitelinks?

It's not enough to go to the Google Search Console and fill out a few fields on a form. You cannot apply. Google's algorithm automatically assigns sitelinks to websites. And they do this based on the tree structure of the site in question.

Read also: Are you looking for best ecommerce website design firm

If your site is poorly structured, it is very likely that it will never receive sitelinks. Lack of sitelinks could cost your site more targeted traffic, a higher bounce rate, and lower conversions.

A good tree structure means better crawling.

Crawlers like Googlebot analyze the structure of a website. Their purpose is to index all content in order to return it in search results. The better the structure of your site, the easier it is for crawlers to access and index content.

It can be deduced from this that crawlers have a much easier time accessing, browsing, indexing and returning to the pages of a site with a solid structure.

In addition, the “crawl budget” is invaluable and should not be wasted on unimportant or relevant pages: by structuring your site you guide the robots to the pages that matter to you, the ones that you want people to see.

Conclusion

Organizing your site sets the stage for best SEO NYC in New York success. In fact, you could say that without a good site structure, you will never have SEO success. An organized site structure gives your site an unwavering SEO foundation that will allow you to attract a large number of organic searches.

All you have to do is build the tree structure of your site by following these 6 steps or post your ad on best SEO NYC to find the freelance web designer who can help you redesign your tree structure.

What are Digital Marketing and the difference from traditional?

Digital marketing, online marketing, Internet advertising, no matter what you call it, marketing your company online is big business today. After all, internet usage has more than doubled in the past decade and this change has greatly affected the way people buy products and interact with companies.

With this scenario that we are experiencing today worldwide, of a pandemic due to COVID-19, with people in isolation, confined inside the house and having to consume, I do believe that we have advanced another 5 years, as new virtual consumers are emerging, thus expanding online consumption .

Is Digital Marketing?

So Digital Marketing is nothing more than the old Marketing, only used in a different way, with different tools, different approaches using a different medium that is digital, the internet. The big deal is in influencing these potential customers online.

The Digital Marketing serves to generate a huge amount of people interested in your business, in your product or service that you pay, it reaches a much larger base of people and a more diverse audience, selected and infinitely lower cost than the traditional means.

The digital marketing strategy refers to any online marketing efforts or assets that are used to attract these people, some examples are: email marketing, pay per click advertising, social media and even blogs are great examples of digital marketing - they help introduce people to your business and convince them to buy.

In other words, it is able to speak to many more people, reach a very large and qualified audience by spending less than it would spend to speak to this audience in traditional advertising, which are advertisements on TV, newspapers, magazines.

Below are some of the most common digital marketing resources and strategies that companies use to reach people online:

Digital Marketing Assets.

Almost anything can be a digital marketing asset. It simply needs to be a marketing tool that you use online. That said, many people don't realize how many digital marketing assets they have at their disposal. Here are some examples:

·         Your website or blog

·         Brand resources (logos, icons, acronyms, etc.)

·         Video content (video ads, youtube, product demos, etc.)

·         Images (infographics, product photos, company photos, etc.)

·         Written content (blog posts, eBooks, product descriptions, testimonials, etc.)

·         Online products or tools (SaaS, calculators, interactive content, etc.)

·         Assessments

·         Social media pages

As you can probably imagine, this list just scratches the surface. Most digital marketing assets fall into one of these categories, but smart marketers are constantly creating new ways to reach customers online, so the list keeps growing, even with some people wondering if Digital Marketing really works.

Digital Marketing Strategies.

Below I mention some of the strategies used by companies, but they are constantly changing.

Affiliate marketing.

Affiliate Marketing is a type of business relationship in which the Affiliate discloses the product of an entrepreneur or company, in exchange for a commission for each sale made. This advertising model is an extremely interesting alternative for people who want to work with sales on the internet, in addition to being a great tool for companies that want to increase the promotion of their products online.

E-mail marketing.

The e-mail marketing is the oldest form of online marketing and is still going strong. Most digital marketers use email marketing to announce special offers, feature content (usually as part of content marketing) or promote an event.

Content marketing.

Content marketing is another very broad digital marketing term, covering any digital marketing effort that uses content assets (blog posts, infographics, e-books, videos, etc.) to create brand awareness or generate clicks, leads or sales.

Social media marketing.

Like SEO, it is the free organic way to use social media platforms like Facebook, Youtube or Twitter to market your business. And, just like SEO NYC services (Search Engine Optimization), organic marketing of your business on social media requires much more time and effort, but in the long run, it can generate much cheaper results.

Paid search advertising.

Google, Bing and Yahoo allow you to post text ads on your search engine results pages (SERPs). This is one of the best ways to target potential customers who are actively searching for a product or service.

Search engine optimization (SEO).

Computer Courses - you can also use SEO to try to classify pages or blog posts on your site organically. You don't have to pay directly for each click, but sorting a page usually takes a lot of time and effort.

Native advertising.

Have you reached the end of an article and seen a list of suggested articles? This is native advertising. Most native ads fall into content marketing because they use content to attract clicks (“you’ll never believe what happens next!”).

Often, native advertising can be a little difficult to identify, as it is often mixed with recommendations for unpaid content ... But that's the point.

As you can see in the list above, there are these and many different ways to market your business online, which is why you need to train, study hard to understand all of these strategies and apply them correctly.

5 differences from Digital Marketing to Traditional.

Metrics

As the name says, with metrics we can measure our actions on the internet, we can for example know exactly how many people watched the video that was posted on the YouTube channel, how many people visited your website, where they came from, where they clicked, how many turned your client, these are just a few but there are plenty of ways to measure your actions so you can take action.

Agility

When we do a Digital Marketing services in a few minutes we know if it is going well or badly, so that we can change the strategy or not. In Traditional, it is very difficult because we will only know if that pamphlet that spent money paid off, days, weeks or months later, thus having an unnecessary waste.

Reach

As the internet is a worldwide network, its reach can go beyond borders, as it depends on your strategy and what you want.

Segmentation

Depending on your strategy, you can reach the audience you want. Your products or services can be great, but if you don't target the right market, you won't be able to sell it. Clients and brands bring different preferences, needs and expectations from each other.

Interactive

Digital Marketing is very interactive, not only do you talk to people, but people talk to you. Like? Answering you in the comments, watching and enjoying your videos.

It is very important to see the feedback of your work, to see what people are saying and to answer them, as it helps to guide your path, listening to your client is fundamental to the success of your business, different from the Traditional one that only exposes its idea and the other just watches.

11 SEO and Digital Marketing ideas to do now for a recovery from the Coronavirus emergency

The Coronavirus emergency will end, and there will be a slow, progressive and complete recovery. Here are a number of tips for important tasks to do now, now.

Do you remember when in the past, when faced with a good idea, you thought "I don't have time to do all this"? Well, now you have the time. Put into practice the good ideas you have set aside so far.

Summary            

Which budget for SEO & Digital Marketing

How does the budget for SEO & Digital Marketing change during the coronavirus emergency?

Digital Marketing that you have always postponed

1. Interview your customers and staff

2. Make a mini-audit of your content published so far

3. Prepare webinar

4. Place things you have never put in order

5. Check the competition SEO

6. Produce video

7. Work on your reputation

8. Update your google my business profile for local customers

9. Check and eliminate toxic links

10. Keep in contact with your audience

11. Find out more traffic data and statistics

Which Budget For SEO & Digital Marketing

Normally, if your company invoices from € 1M to € 5M, then you spend an average of 7-8% on marketing and advertising (US Small Business Administration statistics).

If you are a start-up or if you are in a phase of strong initial growth, perhaps you can also afford 10-12%, but spending 7% of your turnover on marketing and advertising is normal. Aren't you spending 7% of your marketing revenue? You have a problem.

How Does The Budget For SEO & Digital Marketing Change During The Coronavirus Emergency?

It doesn't change . It is important that during this crisis you keep this balance, and continue to communicate and stimulate your target by making communication, in particular digital communication .

Of course, you have to cut and dismiss all communications and adv that are incompatible with the restrictions we are experiencing for a while. It makes no sense, e.g. to encourage your target audience to show up in your store if people are forced to stay at home. These communications, especially if they are paid adv, must be set aside for now.

Surely this is a time when the pure promotion of products and services must be reduced, almost eliminated, or in any case adapted to the situation; but it is equally certain that when the emergency ends there will be a complete , slow, but certain recovery of activities . Until then communication must necessarily reduce the tones. But not the activities.

Digital Marketing That You Have Always Postponed

There are digital marketing actions and above all SEO that can be carried out already now. Long-term ones. Do you remember when in the past, when faced with a good idea, you thought "I don't have time to do all this"? Well, now you have the time. Put into practice the good ideas you have set aside so far.

Prepare and refine the basics of Digital Marketing and SEO in your digital communication. Make sure you have built a process and a flow that produces quality content that is able to position yourself well, to constantly measure results, to have a reference audience.

Then, here are 11 actions you can perform with your agency, or with your internal team. These Digital Marketing actions can be carried out in teams even in isolation, or working remotely.

1. Interview Your Customers and Staff

Interview your customers, your team, your staff, asking them what their experience has been in relation to your products, services, or to the values ​​you transmit with your work. Contact them by videocall. Record videos with Zoom, Google Hangouts, Skype. Tip to be faster: if you want, automate the transcription of the audio with Otter.ai or with the Dictate function of Microsoft Word.

In the coming months, these transcripts and related videos will become a very rich source of information and inspiration for your posts , social content, draft for exchanging posts with other sites, etc.

2. Make A Mini-Audit Of Your Content Published So Far

Full control of your content published so far is a long and complex undertaking, but there is a lot of information that can also be obtained with a simple mini-audit, aimed at improving the performance of your content published so far.

First of all, if you don't have a list of the content you've published so far, this is the time to produce it. Just a Google Sheet or Excel sheet; create a sheet for each of the following types of content:

·         Web pages

·         Blog Post

·         Email / DEM

·         Whitepapers / tutorials / guides

·         Ebook

·         presentations

·         Video

·         infographics

·         Articles you have published elsewhere

If you have the chance, you can also write down articles about your company that other sites have published. Now evaluate for each content:

·         Which texts and images are of higher quality, such as to reproduce them on other channels?

·         What content got the most shares? Which ones got the most backlinks?

·         Which ones generated the most traffic on the site?

Once these evaluations are made, these opportunities are created for you:

·         Update old content with new notes

·         Optimize the most effective content with key keywords and new call-to-actions

·         In the most effective content, add links to new products and services

·         Plan to relaunch the best content when the business recovers

3. Prepare Webinar

If you have free time, this is the right time to learn how to prepare and conduct webinars . Talk about the details of your products, introduce new people, inspire your audience about what they can do or have from your business when it is all over.

Making webinars during this stop period could be a particularly effective tactic especially in B2B, because the other professionals your interlocutors are equally free from pressing occupations, and available to see / meet other new people, even on video.

If you've never done webinars before, this is a great guide to webinars. 37 tips for successful webinars

4. Place Things You Have Never Put In Order

Here are some tasks you should do that you haven't done for a long time:

·         Reorder your administration: clean and reorder your files. Erase the things you no longer need. Close contracts that no longer have hopes.

·         Website: writing those evergreen posts that you promised yourself to write; delete from the posts those keywords and those expressions of long ago that are no longer in theme with your target and your business.

·         Webinar and Podcast: Get updated on how to make webinars and podcasts , try on, and lay out ideas for how to use them in the future

·         Books: Start reading that pile of marketing books that you bought and put aside

5. Check The Competition SEO

For a long time you remained focused on your business, on your site, on your results, on your SEO. Now you can take a look at the competition. Check the search results on Google - SERP - of searches with your main keywords and try to understand why competitors are better positioned than you .

Examine their texts, keywords, metatexts, if they use rich-text, plugins for reviews, how many backlinks they have, and get an estimate of their traffic, compared to yours. To do all this you can use semi-free tools such as SeoZoom, SemRush, Moz, Majestic, ScreamingFrog, Ahrefs.

Write down what you find, evaluate if it is applicable to your context, and set it as a target for future digital marketing actions.

6. Produce Video

Videos are an exceptionally effective tool for your digital marketing. They can help you:

Improve positioning on long tail keywords

Appear in Google SERPs with particular and distinctive snippets

Appear in (numerous!) Searches on YouTube

Above all, videos are also the basis for producing other content . Making a post by publishing the video and transcribing word for word is just one of the possible contents that you can derive from a video. You can also comment on what has been expressed; you can acquire images and use them in social media. You can take video fragments with the main phrases expressed in the video and plan to publish them later on instagram. You can post sentences in other posts, by quoting the video.

7. Work On Your Reputation

The digital reputation of your company is the sum of what others say about you in the various digital channels.

Make sure there is someone who regularly checks all the channels where your target might talk about you; make sure there are thanks for the good speaker, and professional responses to negative comments.

Make sure there is a shared policy to manage answers to any questions that are asked. Prepare response templates for common questions.

Prepare people to respond to negative comments , and to escalate, when necessary, to the correct people.

Consider whether some tools can help people monitor better , faster and faster.

Start the practice of a monthly report that measures the main reputation data.

8. UPDATE YOUR GOOGLE MY BUSINESS PROFILE FOR LOCAL CUSTOMERS

Have you changed your working hours? Have you taken special precautions to avoid Covid-19 contagion? Google rewards companies that use Google MyBusiness tools with better positioning to let their users know that they have changed something. Also update only the times and closings, and your positioning will improve.

Also, regularly post posts with updates or offers, and make sure your contact information is complete and correct.

Specialized construction activities Abdul Rimaaz

9. Check and Eliminate Toxic Links

Searching for and removing toxic links on external sites is an activity that is not very frequent, and it does not happen at all; yet, if you happen to suddenly receive thousands of links from a spam site, it may happen that your site suddenly "precipitates" in its positioning, for no apparent reason. Likewise, by identifying and eliminating toxic links you can achieve an unthinkable leap in positioning.

Checking and eliminating toxic links is a task that requires time, patience and several checks. This may be the time to both do your first check of toxic links and set up a regular checkup practice .

Use Moz and Majestic to check the nature of the links to your site. If you notice a large number of toxic links, you can intervene with Google Search Console and perform the "disavow" action of those links.

In this post How to Find Unnatural Links to Your Site & What to Do About Them , you will find a clear introduction to how to operate to control and limit toxic links.

10. Keep In Contact With Your Audience

Staying digitally in touch with your audience during a pandemic is an unprecedented issue. We can venture that it depends on your business sector, on the relationship you have established, and on the purpose of communication. Here are some suggestions.

If your customers are used to hearing you regularly via email / DEM, direct message or social media, do not absent yourself , do not neglect the relationship.

Definitely, avoid exploiting the disaster to promote products or services.

Think creatively, and think about how you can offer reassurance , social connection or even tangible assistance during an emergency. For example, you can launch a live video appointment once a week, talk about the trends in your sector, and possible future specific actions related to your product or service.

If you have built a very large audience, offer to make it available to the authorities for important messages and communications. Public functions are not always able to promptly contact large masses of users, and help in this regard could be invaluable.

Tell your customers how your business is changing , how you are adapting it and how you are protecting your staff. Encourage conversation and anticipate answers to more predictable questions.

11. Find out more traffic data and statistics

Take a closer look at the statistics you have so far only glimpsed. What do you know about your customers? Why didn't some choose you? In general, why don't those who should choose you do it? What can there be in the statistics that you have missed so far? Maybe they all visit the site with an iPhone? Or do they mainly come from a specific city? Can this tell you something?

Compare trends online and offline, and identify what you could fix right now and have never had time to do.

Thinking about what to publish on Facebook we always think of 2 or 3 types of posts to use. In reality there are really a lot of contents to be able to insert.

That's why I decided to show you 8 types of Facebook posts that you can use.

The only limit is your fantasy.

1-State

It is the most classic Facebook content, but not less interesting. You can write from 1 to 63,206 characters, really giving free rein to your imagination. Currently it is possible to insert backgrounds, emojis, moods, ongoing activities, register in one place and many other activities. Don't underestimate this tool to communicate with your fans or customers.

2-Photographs

This too is content that can be called classic on Facebook and has specific size rules. Once you have chosen the photo to upload, you can use 7 filters that Facebook makes available to you, cut out the image, add text or nice stickers. You can tag your friends to make them participate in the publication. From mobile you can also insert frames and lighting effects. In short, you just have to have fun editing your photos and making them original!

3-Video

They have entered the Facebook landscape in a preponderant way for some years now. They certainly represent the most usable type of post, with a future that looks increasingly rosy. You can insert your videos in the same way in which images are published. And as for the first ones, also in this case you can accompany your content to a text. This will allow you to describe your video, but be careful not to give too many details, but leave a little curiosity to the reader!

4-Link

These are status updates that contain a hyperlink that leads to a web page. For this type of post just copy the URL of interest into the status update bar. It will automatically load a preview of the page to which the link refers. This post allows you to not only talk about yourself, but to share interesting and valuable content with other users.

5-Answer a question

Currently among the various options suggested in the status bar there is "answer a question". I find it a fun way  to let people know who you are.  Like all tools, it should be used sparingly and not superficially.

6-Gif

I love gifs! They make a static content extremely expressive and dynamic. They can be used to express more effectively what you want to communicate.

7-Polls

You can create a survey by entering two options . For these you can choose a text, a photo or a gif. You can also choose how long the survey should last. You can use it to find out what topic your fans prefer , what they want to know about you and your business, or to know their opinion  on a specific topic.

8-List

You can create a list covering various topics. A nice and little used way to talk about you, your passions, your dreams!

Related Post: Useful tips for getting qualified traffic to your website