Are you looking for a way to find profitable sectors and market niches
in 2020? In this short but practical guide of my web marketing and SEO blog, as
an SEO SEM specialist consultant, I will explain how to find the best sectors
and products to start a business, online or offline. But first I wanted to make
a premise: some niches are simpler and / or more profitable than others, but
this does not mean that you will not have to invest time and effort before
monetizing them with your business, Google Adsense or online affiliate marketing: SEO, SEA , social
media advertising, email marketing, etc.
Some thoughts before looking
for profitable sectors and market niches in 2020
I apologize if I insist on the subject, but even if it is about
creating a small online store, keep in mind that you will have to invest time
and money for the creation of the site, its E-commerce section (I recommend you
have it developed by a computer scientist good or to use WooCommerce only if
you don't sell more than 150 products), contract a hosting, buy a domain,
premium plugins, invest in online advertising (SEA / PPC and social media advertising)
and do SEO
NYC to attract customers
organically.
This, before embarking on a business focused on niche sectors, you
must be aware of this. If you are willing to commit, continue reading the
article and find out how to identify a profitable market niche, where the
competition is not too much and, consequently, the market is not saturated. In
short, a sector that is feasible to attack with SEO, SEA / PPC, social media
marketing and advertising, e-mail marketing, etc.
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agents
By niche or remunerative sector, I mean a portion or segment of a
larger market in which individuals ( consumers ) have common characteristics
and needs ( problems ) that are not solved by the more general offer of the
market.
Well, let's not waste any more time and let's find out how to find the
most profitable market niches!
The main sectors from which to
find a profitable market niche for doing SEA and / or SEO
Below is a list of the main sectors and products that can be attacked
and monetized:
·
Wealth and money: in this niche we mainly find stock market
investment courses, SEO and web marketing courses, gambling and affiliate
marketing systems, which create passive income through web monetization
·
Health and fitness: in this sector we find weight loss, diets,
slimming products, naturopathy, products related to sports that guarantee
physical well-being and muscle development, healthy food, vegetarianism,
veganism and macrobiotic
·
Relationships, feelings and appointments:
services to find a partner, courses or groups to be better husbands or parents,
books and seduction techniques, legal advice on adoption, pets as an
alternative to children
·
Self-improvement: self-help books, life coaches,
mentoring, training courses, language courses, productivity and time management
techniques, stress management, books on self-esteem and self-confidence, public
speaking
·
Interests, activities and hobbies: crafts,
do-it-yourself, modeling, board games, video games, yoga, meditation,
spirituality and holistic disciplines
I intentionally excluded porn as it is a very complicated product and
is not well seen by Google and Facebook.
Profitable sectors in 2020: the
Your Money or Your Life category
Also, keep in mind that the sectors that fall into the Your Money or
Your Life (YMYL) category , i.e. the sites that deal with loans, finance,
jurisprudence, medicine and everything that is vital for people, are more complicated
to position. .
For YMYL it takes more time, more effort and more "authority in
the sector" to be successful in SEO. Keep this in mind before choosing
these niches.
How to find profitable
products, sectors and market niches with Google Trends
Google Trends is a powerful free tool to discover new market trends,
habits and, more generally, everything that people are looking for on Google.
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SEO
Google Trends provides information on user search trends , but also on
the seasonality of the trend . It also allows you to compare the different
keywords to identify the search volumes and in which months they are highest.
How to find profitable market
niches in 2020 (sectors and products)
Example: suppose you are interested in starting a flower delivery business
in New York. The first thing you will do is access Google Trends to analyze
whether that market niche is growing, maturing or declining.
Trends usually have statistics since 2004. If entering the keyword
"flower delivery" or "home delivery" and filtering by city
"New York", you discover that this sector is stable or growing, it
may be worth launching yourself into the business!
The only flaw in Google Trends is that it does not show the difficulty
of SEO positioning or the cost per click if you want to invest in SEA / PPC. To
find out this information, you can use these free SEO tools , they will help
you greatly to refine your search. However, for the United State market, the
best tool you can use to find profitable market niches in 2020 is SEOZoom , but
it is paid.
Using it, you will discover the average CPC that people are willing to
pay to advertise for certain keywords (understanding if it is worth monetizing
with Google Adsense ) and,
in addition, you will have thousands of ideas to set up your SEO strategy and
conquer the market of the sectors of niche... attacking profitable sectors with
less competition!
If you have no budget and the SEO tools that I proposed before are not
enough, a new powerful tool has just been released to discover the growing
trends
How to understand if you can
attack a market niche with SEO
Once you have found a profitable product, service, sector or market
niche, you need to understand if it is feasible to use organic positioning on
search engines (SEO) as a channel to give you visibility and / or make
affliction marketing.
I will immediately give you a premise, so you will better understand
the reason for my advice. Google rewards vertical (ie monothematic) sites,
those specialized on a specific topic. I'll give you an example: suppose you
want to create "www.seonyc.us", if you work hard on on-page SEO , you
offer exclusive and highly valuable content that attract links from
authoritative industry sources... over time.
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their own website
Once you have identified a product or service, having already made an
idea of the search volumes and the difficulty of positioning SEO, follow this
methodology:
·
Search for the keywords you'd like to position
yourself on Google
·
Analyze if the predominant search intent on the
page is transactional, informative or navigational (you should produce content
focused on the predominant intent)
·
Analyze the first page of results, noting if
hyper-specialized sites on the topic already exist. If out of 10 results there
are three or less, it is feasible, if there are more than three, it can be done
but it could be a bit complicated, if there are five or more, leave it alone
·
Analyze with Ahrefs or Open link profile the
dofollow link profile of the first twenty results: evaluate if and how you
could replicate some of them
·
Carefully analyze how the contents of the first
SERP are made, for example: they are long, with many images, infographics or
videos
Conclusions on how to attack profitable niches and market sectors with
organic search engine positioning
If having done this analysis well, you understand that you could
replicate several incoming links for your site and offer great value content
like the ones you have seen, you're done! You just have to open a site or a
super specialized SEO services for E-commerce on the
niche in question and work hard. Over time, if you have done everything right,
you will see that Google will reward your authority in the sector and you will
be able to position yourself discreetly ... finally starting to monetize!
Once you have the results of the keywords for which it is present in
Google's SERPs, order them in descending order by CPC (cost per click) . By
doing so, you will see what are the profitable market niches in which
advertisers are willing to pay very handsomely to appear.
Well, this article ends here for the moment, if you found it useful
you could thank me by sharing it on one of your social networks. It costs you
nothing, but it is very important to me.
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