Profitable market niches 2020: sectors and products for SEO

 

Are you looking for a way to find profitable sectors and market niches in 2020? In this short but practical guide of my web marketing and SEO blog, as an SEO SEM specialist consultant, I will explain how to find the best sectors and products to start a business, online or offline. But first I wanted to make a premise: some niches are simpler and / or more profitable than others, but this does not mean that you will not have to invest time and effort before monetizing them with your business, Google Adsense or  online affiliate marketing: SEO, SEA , social media advertising, email marketing, etc.

  Some thoughts before looking for profitable sectors and market niches in 2020

 I apologize if I insist on the subject, but even if it is about creating a small online store, keep in mind that you will have to invest time and money for the creation of the site, its E-commerce section (I recommend you have it developed by a computer scientist good or to use WooCommerce only if you don't sell more than 150 products), contract a hosting, buy a domain, premium plugins, invest in online advertising (SEA / PPC and social media advertising) and do SEO NYC  to attract customers organically.

This, before embarking on a business focused on niche sectors, you must be aware of this. If you are willing to commit, continue reading the article and find out how to identify a profitable market niche, where the competition is not too much and, consequently, the market is not saturated. In short, a sector that is feasible to attack with SEO, SEA / PPC, social media marketing and advertising, e-mail marketing, etc.

 Related Post: Digital marketing tips for real estate agents

By niche or remunerative sector, I mean a portion or segment of a larger market in which individuals ( consumers ) have common characteristics and needs ( problems ) that are not solved by the more general offer of the market.

 Well, let's not waste any more time and let's find out how to find the most profitable market niches!

 The main sectors from which to find a profitable market niche for doing SEA and / or SEO

 Below is a list of the main sectors and products that can be attacked and monetized:

·         Wealth and money:  in this niche we mainly find stock market investment courses, SEO and web marketing courses, gambling and affiliate marketing systems, which create passive income through web monetization

·         Health and fitness:  in this sector we find weight loss, diets, slimming products, naturopathy, products related to sports that guarantee physical well-being and muscle development, healthy food, vegetarianism, veganism and macrobiotic

·         Relationships, feelings and appointments: services to find a partner, courses or groups to be better husbands or parents, books and seduction techniques, legal advice on adoption, pets as an alternative to children

·         Self-improvement: self-help books, life coaches, mentoring, training courses, language courses, productivity and time management techniques, stress management, books on self-esteem and self-confidence, public speaking

·         Interests, activities and hobbies: crafts, do-it-yourself, modeling, board games, video games, yoga, meditation, spirituality and holistic disciplines

I intentionally excluded porn as it is a very complicated product and is not well seen by Google and Facebook.

 Profitable sectors in 2020: the Your Money or Your Life category

 Also, keep in mind that the sectors that fall into the Your Money or Your Life (YMYL) category , i.e. the sites that deal with loans, finance, jurisprudence, medicine and everything that is vital for people, are more complicated to position. .

 For YMYL it takes more time, more effort and more "authority in the sector" to be successful in SEO. Keep this in mind before choosing these niches.

 How to find profitable products, sectors and market niches with Google Trends

 Google Trends is a powerful free tool to discover new market trends, habits and, more generally, everything that people are looking for on Google.

 Related Post: 5 SEO tips to improve your online store's SEO

Google Trends provides information on user search trends , but also on the seasonality of the trend . It also allows you to compare the different keywords to identify the search volumes and in which months they are highest.

 How to find profitable market niches in 2020 (sectors and products)

 Example: suppose you are interested in starting a flower delivery business in New York. The first thing you will do is access Google Trends to analyze whether that market niche is growing, maturing or declining.

 Trends usually have statistics since 2004. If entering the keyword "flower delivery" or "home delivery" and filtering by city "New York", you discover that this sector is stable or growing, it may be worth launching yourself into the business!

 The only flaw in Google Trends is that it does not show the difficulty of SEO positioning or the cost per click if you want to invest in SEA / PPC. To find out this information, you can use these free SEO tools , they will help you greatly to refine your search. However, for the United State market, the best tool you can use to find profitable market niches in 2020 is SEOZoom , but it is paid.

 Using it, you will discover the average CPC that people are willing to pay to advertise for certain keywords (understanding if it is worth monetizing with Google Adsense ) and, in addition, you will have thousands of ideas to set up your SEO strategy and conquer the market of the sectors of niche... attacking profitable sectors with less competition!

 If you have no budget and the SEO tools that I proposed before are not enough, a new powerful tool has just been released to discover the growing trends

 How to understand if you can attack a market niche with SEO

 Once you have found a profitable product, service, sector or market niche, you need to understand if it is feasible to use organic positioning on search engines (SEO) as a channel to give you visibility and / or make affliction marketing.

 I will immediately give you a premise, so you will better understand the reason for my advice. Google rewards vertical (ie monothematic) sites, those specialized on a specific topic. I'll give you an example: suppose you want to create "www.seonyc.us", if you work hard on on-page SEO , you offer exclusive and highly valuable content that attract links from authoritative industry sources... over time.

 Related Post: 5 good reasons for local companies to have their own website

Once you have identified a product or service, having already made an idea of ​​the search volumes and the difficulty of positioning SEO, follow this methodology:

 ·         Search for the keywords you'd like to position yourself on Google

·         Analyze if the predominant search intent on the page is transactional, informative or navigational (you should produce content focused on the predominant intent)

·         Analyze the first page of results, noting if hyper-specialized sites on the topic already exist. If out of 10 results there are three or less, it is feasible, if there are more than three, it can be done but it could be a bit complicated, if there are five or more, leave it alone

·         Analyze with Ahrefs or Open link profile the dofollow link profile of the first twenty results: evaluate if and how you could replicate some of them

·         Carefully analyze how the contents of the first SERP are made, for example: they are long, with many images, infographics or videos

 Conclusions on how to attack profitable niches and market sectors with organic search engine positioning

 If having done this analysis well, you understand that you could replicate several incoming links for your site and offer great value content like the ones you have seen, you're done! You just have to open a site or a super specialized SEO services for E-commerce on the niche in question and work hard. Over time, if you have done everything right, you will see that Google will reward your authority in the sector and you will be able to position yourself discreetly ... finally starting to monetize!

 Once you have the results of the keywords for which it is present in Google's SERPs, order them in descending order by CPC (cost per click) . By doing so, you will see what are the profitable market niches in which advertisers are willing to pay very handsomely to appear.

 Well, this article ends here for the moment, if you found it useful you could thank me by sharing it on one of your social networks. It costs you nothing, but it is very important to me.

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4 reasons why your competitors are higher than you in Google's SERPs

In this article, we look at some reasons why you might see your competitors rise higher than you do in Google's SERPs and how you can avoid it.

Backlinks

Backlinks have been an integral factor in Google's ranking algorithm for many years, and this is still the case in 2020. However, this does not mean that they are managed in the same way they were in the past.

Historically, a strong backlink profile was based on quantity and not on quality, but as the search landscape grew (and with the help of some blackhat NYC SEO techniques), search engines started managing backlinks in a way very different.

Now, the goal is to get high quality backlinks from relevant and reliable sources.

If you notice that your competitors outnumber you in the SERP and find it hard to see a difference between your targeting, your content and theirs, then the backlink profile is a good place to start watching.

Getting natural, non-spam links to your website is one of the best ways to increase your organic ranking, but be sure to follow Google's guidelines to avoid manual actions and penalties!

Technical SEO

Having a technically sound website is more important than ever. As basic SEO practices such as keyword targeting on the page are becoming increasingly popular and highly adopted, it is imperative that your website be free of technical issues that could adversely affect its performance.

Having a website that is free from technical glitches can improve the trust that search engines have in your URLs and your website as a whole.

If your website has a number of technical problems, the search engines are likely not to put much trust in you and will hardly allow your pages to rank as they should.

Common technical problems we usually encounter include:

·         Misuse of redirects (302 vs. 301 and redirect chains)

·         Conflicts between canonical URLs

·         Multiple H1 tags on a single page

·         Large images not optimized

·         Internal links to redirected or deleted URLs

Many technical problems lie beneath the surface of your website and you won't see them unless you go looking for them.

Whenever you remove or redirect a URL, be sure to follow best practices to prevent problems and make your website technically perfect.

If you have access to some scanning software, we recommend that you update your technical review every 3-6 months (depending on how regularly your website is updated).

Review the goal of the page

Sometimes the simplest explanation is the most accurate. This is often the case when evaluating why a competitor's page is higher than yours.

The first question you need to ask yourself is: "is it clear what my page is about?". If the answer is not a definitive yes, then it is likely that even the search engines do not fully understand what the purpose of your page is.

Make sure you've done your research and know exactly which term (s) is the most viable to reach. Next, make sure your page is fully optimized, including:

·         Title

·         H1

·         Incoming anchor text

·         Alt text of the image

·         Content

Try not to overdo it by overloading the areas indicated above with additional keywords; stick to one primary keyword per URL.

If you find yourself outclassed in the SERPs for a specific keyword, review the targeting of the URLs positioned above yours and check if there are obvious differences.

Content

Page content

In most cases, adding optimized tags and headers isn't enough to affect placements on their own.

A solid SEO NYC strategy must include a review of the content of the landing page. Instead of simply mentioning your primary keyword once or twice on your page, do your research and find out what information your users want to see.

Also, look at what content positions 1, 2 and 3 have, as this is a good indication (along with everything else) about what the search engine wants to deliver as results.

Blog content

Other ways to use content throughout your website is to use the blog. This allows you to increase the targeting of your main keywords by targeting a series of terms or long tail queries.

You can then use the optimized internal link to drive this traffic to the pages of key products or services, as well as strengthen the context and purpose of the key pages.

Related Post:  7 secrets for an effective SEO strategy for startups