5 Ways to improve the ROI of your Digital Marketing campaigns

 Investing in Digital Marketing for a long time is no longer a luxury, but a necessity for companies that want to continue in the market for the next decades.

The profile of the consumer has changed in recent decades and today it takes much more than being present in this market.

Unfortunately, most campaigns do not have a positive ROI and few can count on a good Digital Marketing Agency. In this article we will teach you 5 ways to improve the results of your investments in Digital Marketing.

Right message for the right audience

This is perhaps the biggest challenge in Marketing and the basis of everything for a good ROI. Your company needs to be very clear about the ideal customer profile for your business.

Knowing this public profile can put you ahead of many competitors. And in this analysis, it is necessary to go much further than just understanding demographic data such as sex, age group and geographic region.

Your company needs to master information that touches the behavior of these people and especially emotional information from this audience.

In this scenario, good emotions lead us to good decisions and bad emotions lead us to bad decisions. Just to illustrate, if you are angry at a given moment, your decisions while you are under that emotion will be one, and if you are emotional, the decision will probably be another.

So, if your company knows what are the fears, dreams, motivations and other information related to the emotions of your audience, it has everything to do a great job.

In possession of this information, it is necessary to communicate with this audience correctly, exploring these emotions and using the main mental triggers.

The right platform for your actions

Although it seems like a gross mistake, it is very common for a company to invest its Digital Marketing actions on a platform that is not the most suitable for its audience.

For those who live within the scope of best SEO in NYC and deal with many Marketing projects, they know that this error occurs because they do not dominate the stages of a consumer's buying journey.

Basically every consumer of any product or service goes through all stages, which are:

• Quiet: This is the stage where the consumer does not know that he has a problem. He does, but as he does not know, he is not looking for a solution;
• Troubled : It is the stage where he has already discovered that he has a problem, but has not yet sought a possible solution;
• Researcher : This is the stage where the consumer has already been bothered, but has already started to search for possible solutions;
• Comparator : This stage is where the consumer who has already found their possible solutions starts to compare the pros and cons of each solution;
• Buyer : This is the moment when the consumer has just made a purchase decision and is able to buy;
• Evaluator : This moment is where the consumer has already received the solution and will evaluate the result of the purchase;

It is essential to know where the majority of your potential customers are because, depending on where they are, there is a more recommended platform.

For example, consumers in the Quiet and Troubled stages are not on Google looking for these products and services. After all, they are still not looking for a solution.

On the other hand, they can be found on social networks if you have good social media management.

The right strategy for maximum return on the chosen platform

Regardless of which or which platforms your company chooses to carry out its Digital Marketing actions, there is always an advanced strategy to generate the greatest possible result.

In social networks, for example, if you consider Facebook, your company can implement Chat Bot as a way to generate leads through the platform. A well-known Chat Bot tool is Many Chat . It has a free version.

Still thinking about Facebook and Instagram, it is essential that your company exercises strategies to generate engagement, because without engagement your social networks will inevitably not bring good results.

When we think about the Google platform, there are the options to work with organic traffic or Google Ads.

In both, it is possible to have competitive advantages if we master their main strategies. When we talk about Google Ads for example, there are strategies that can considerably reduce the amount invested in each click (CPC).

Leads are the key to everything!

If your company is not forming its lead base it is certainly not on the right track. The big key to your brand growth is to start to compose a segmented lead base and make this base grow every day.

There are several tools and ways to create leads and, if they are well engaged with quality content, inevitably due to reciprocity they will become your company's customers. You only need to have the best practices to manage the relationship with these companies.

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For managing these leads, there are important tools on the market, such as RD Station for example, which is the best known.

Personalization is the word of the moment

People like to feel unique. This is human.

Customizing your company's Marketing message according to the profile of each client is a huge differentiator.

In this sense, perform surveys and other actions to better segment your leads. In addition, explore the maximum resources that your digital marketing automation tool can offer to be able to manage differentiated messages for each segment of your contact lists.

You can be sure that your leads will realize that your company was "made for them".

These actions, if properly applied, can substantially improve your company's results.