Thursday, August 20, 2020

SEO: why take care of the tree structure of your site?

 The better structured your site is, the more likely you are to achieve higher search engine rankings. Every website has a certain "structure". It can be a rigorous and rational structure, or a disorganized jumble of pages. If you take special care in the tree structure of your site, you will have a site that will achieve search excellence.

In this article, I share some tips on creating an effective site tree. The tips below will help you create a site that users enjoy, is well indexed by bots, and offers the best chance of ranking well in the SERPs .


Why is structure important?

I have worked with dozens of clients over the years, and was surprised at how neglected the site structure I was asked for. On the one hand, this is one of the crucial aspects of a site's SEO performance, but more importantly, few people understand what it means to have a successful and organized site tree, for visitors but also for SEO. .

What is the difference between architecture and tree structure?

The architecture of a site corresponds to the framework on which your site is created, its general organization. Its tree structure is the visible part: it is this which allows the user to navigate on the site.

A good tree structure is synonymous with a good user experience.

If you remove the colors, fonts, images, and negative spaces, all that's left is the site structure.

The human mind needs cognitive balance - to be able to put things together logically, to find things where they are expected, and to be able to easily locate what it is looking for. Thus, a strong and logical tree structure is cognitively satisfactory for users.

As you know, the more attractive your site is to visitors, the better it will be for search engines. Google's algorithm uses the information provided by searchers to rank your site.

If your site has high bounce rates and low consultation time, it won't perform well in the SERPs. On the other hand, when a user finds a site they like, they don't bounce back and stay longer. A precise site structure can drastically reduce bounce rate and improve reading time, which in turn helps improve rankings.

A good site structure allows it to obtain "sitelinks".

Site links appear as a list in the SERPs, and show the main page of your site as well as several internal links indented just below. You know what I'm talking about.

Sitelinks are a huge advantage for SEO:

  1. they improve the navigability of your site,
  2. they direct users to the most relevant information,
  3. they strengthen the reputation of your brand,
  4. they improve user confidence,
  5. they help you dominate the SERPs,
  6. they increase the click-through rate
  7. they shorten the conversion funnel. 

But how do you get sitelinks?

It's not enough to go to the Google Search Console and fill out a few fields on a form. You cannot apply. Google's algorithm automatically assigns sitelinks to websites. And they do this based on the tree structure of the site in question.

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If your site is poorly structured, it is very likely that it will never receive sitelinks. Lack of sitelinks could cost your site more targeted traffic, a higher bounce rate, and lower conversions.

A good tree structure means better crawling.

Crawlers like Googlebot analyze the structure of a website. Their purpose is to index all content in order to return it in search results. The better the structure of your site, the easier it is for crawlers to access and index content.

It can be deduced from this that crawlers have a much easier time accessing, browsing, indexing and returning to the pages of a site with a solid structure.

In addition, the “crawl budget” is invaluable and should not be wasted on unimportant or relevant pages: by structuring your site you guide the robots to the pages that matter to you, the ones that you want people to see.

Conclusion

Organizing your site sets the stage for best SEO NYC in New York success. In fact, you could say that without a good site structure, you will never have SEO success. An organized site structure gives your site an unwavering SEO foundation that will allow you to attract a large number of organic searches.

All you have to do is build the tree structure of your site by following these 6 steps or post your ad on best SEO NYC to find the freelance web designer who can help you redesign your tree structure.

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