Do you want your brand to gain visibility and are you looking for new opportunities? Now is the time to integrate Youtube into your marketing strategy.
With more than 2 billion monthly users, the video platform represents a real boon for many companies. Not to mention that Youtube is the second search engine after Google! But we still have to manage to find a place on the most famous video platform in the world.
Fortunately, we are here. Here are 7 tips to increase the natural traffic of your Youtube channel.
1. Understand the Youtube algorithm
It is common knowledge now that Youtube's algorithm creates a stream of personalized recommendations, depending on the level of user satisfaction. For optimization, the algorithm takes precedence over the search engine.
Did you know ?
70% of the traffic would come more from recommendations made by the platform than from direct search.
It is therefore essential to understand how this algorithm works to extend your visibility.
Here are the user behavior metrics to consider in statistics:
· Duration of user viewing.
· Percentage of video watched.
· Click rate.
2. Keywords
Like written content, keywords are essential for organic SEO optimization on Youtube.
To search for the relevant keywords associated with your videos, it is recommended to use Youtube's automatic suggestion. You just have to type a query in the search bar to see all the associated keyword suggestions appear . Exactly like on Google.
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Our advice
Make sure to place your main keyword in your file name before uploading to your channel. It's simple but effective SEO advice!
3. Add links to your Youtube channel banner
You can customize your Youtube channel and add links to your website or social networks. You then increase your chances that the user will be interested in your brand.
To do this, click on “customize the channel”, go to the “Links” section and click on the edit icon to add the desired links.
. Add
subtitles to your videos
Adding captions is a great way to increase the natural traffic of a Youtube channel. Subtitles are indeed taken into account by search engines. Activating this function on your channel is an asset for your SEO.
Warning
However, make sure the video captioning is accurate, automation can hold some surprises!
The addition of subtitles facilitates the work of the algorithm and increases your chances of visibility on
Youtube.
5. Structure your channel
Once you've uploaded a few well-optimized videos, you can organize your channel to improve the user experience. Youtube organizes videos by default by popularity or in order of publication.
Our advice
Put yourself in your audience's shoes for a moment and think about how they'll navigate your channel.
To organize your video content, you can create playlists . All you have to do is select “customize channel”, click on the playlists tab and then create a new one.
6. Optimize the tags and descriptions of videos
Describing your videos is a step that should not be overlooked in order to optimize SEO. The first 100 words are the most important because they are the ones that show up in Youtube search results.
Your keywords should be integrated into the content as naturally as possible. Most of the time, this is done automatically if you make a detailed and precise description of your video. Optimizing your description is the best way to appear in the Youtube video suggestion sidebar.
Think about it
Do not forget to integrate your keywords in the tags, they will be very useful in optimizing your SEO NYC.
7. Add the integration function
Want people to share your videos in bulk? Also, don't hesitate to integrate them on your website or blog and encourage users to do so on their own website. You can even embed your videos in your newsletters!
Make it easier for them by activating the embed feature on Youtube. To activate it, go to the “video manager” of your Youtube account then select “modify” under the video on which you want to activate the integration. Finally in “advanced settings”, check the option “integration”.
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