Behind the search engine optimization work there are two groups of activities concerning the internal environment of the site and the external one, for this we speak of SEO On Page and SEO Off Page .
The debate on which is more important is always open and sees supporters on both sides, but the reality is that both must be known and mastered by those who want to position a web page as high as possible in the SERP.
Before starting the hostilities it is better to know the characteristics of the two challengers.
SEO On Page: A brief summary
The SEO On Page activities are essential to optimize a web page that you want to make known to the search engine and, above all, that must climb the SERP arriving , at best, in the first non-paid position .
The goal of this side of Search Engine Optimization is to create organic traffic on the site made up of target users with the topics that are covered or with the products that are sold.
To do a good job you need to know the factors that affect the ranking of the site . Let's see which are the main ones.
Find the insights on all the elements of On Page SEO in this article.
SEO Off Page: what is it and what is it about?
The actions that are done outside the site to optimize a page are called SEO Off Page or SEO Off Site and also serve to improve the positioning in the Search Engine Results Pag, better known as SERP.
The heart of this activity is Link Building , that is the methodology that aims to obtain back links from sites to which Google attributes a certain authority.
The characteristics of a valuable link are:
· The popularity and page authority of the domain from which the link comes
· The consistency of the web page from which the link comes with the target one
· The reliability of the link domain
· The anchor text from which the link starts
Now let's see how you get quality back links that increase PageRank.
Spontaneous links
In this case, links are obtained from authoritative sites because they create excellent quality content that is taken up by other authors to give further information on a specific topic.
There are no strategies in place to induce someone to link to your content, which is why we speak of natural linking.
Read also: Are you looking for digital marketing services
For example, while I write this paragraph dedicated to backlinks, they can spontaneously insert a link to the Wikipedia page where the definition and some more in-depth information are reported.
Manual Link Building
You can force your hand a little in Link Building, while remaining on the white hat side, weaving fruitful relationships online.
To get links you can:
Ask collaborators and people in your sector with whom you have good relationships to share content
Establish an agreement for mutual sharing with other sites
Ask for collaboration from influencers
Publish guest posts
Links inserted independently
To get links to your own page you can act by inserting the link from a still optimized in comments on blogs in line with the content treated in the content, in specialized forums , in web directories .
These activities are considered black hat, so they are considered illegal by search engines which, in fact, can also penalize the sites that use them.
Social sharing
The social signals are not considered direct ranking factors by search engines, but they are important elements that help a brand to be known and to contribute to the active community creations.
Sharing a web page on social networks is not considered a useful activity to get back links, but it is certainly a method for making brand awareness and for giving visibility to a site and its contents.
Bottom line: is On Page SEO or Off Page SEO more important?
As often happens in web marketing, the answer is: it depends .
Both are fundamental to better position a web page and / or a website, but it is necessary to discriminate between an old and a new domain .
A newly opened site with a specially created domain can only start from the SEO On Page , because if it does not have the technical characteristics useful for positioning and quality content, there is nothing that can be linked from another site.
We must always return to the motto " Content is King" and base the construction of a site on the quality of the information that is made available to users and, only after that, will the back links arrive.
If, on the other hand, the site to be optimized is old, it is necessary to evaluate whether the domain already has a thriving profile of active links or has few back links.
In the case of a domain that has been active for several years that has gained several back links, but with not particularly well- content, it is always the On Page SEO that is more important to achieve even better results.
Obviously, if the site already has valuable content, but a Link Building strategy has never been activated, is appropriate to use the SEO Off Page to increase the ranking of the web pages and climb the SERP.
At the end of this long article it is now clear that you cannot choose a priori whether to throw yourself into the optimization on or off the site, but it is necessary to carefully analyze the web pages and plan the activities to be carried out, always aiming to improve the positioning on Google.
No comments:
Post a Comment