Social presence is no longer
chosen. A company or a professional who is not present on social networks is
practically non-existent.
Social channels give us the
opportunity to make ourselves known to potential customers, making it clear who
we are, how we work, what can be expected of us and our services or products.
You know, however, that you have
to live on social networks in a way that is professional, strategic and not
just left to chance.
Now you will think “but how?
Social networks were born to socialize! "
I couldn't agree more with you!
But we must not forget that we are professionals, businessmen and businesswoman
and that for us these are (also) work tools.
The first attention you need to
have to convey all your professionalism to the potential customer is respect
for the size of the content you publish on your channels.
When you share your blog article
on Facebook (why do you have a real blog? If not, immediately remedy by writing
me here ), did you notice that the photo you publish is cut in a way that you
cannot control? Here, this happens because each platform has dimensions to be
respected based on the type of content you want to publish and the social media
you are working on.
If you are curious to find out
immediately what they are, click on the button to download the guide!
If, on the other hand, you don't
really know which images to publish because you would like beautiful photos,
but you do not want to violate any copyright.
Let's analyze one social network at a time:
The formats that concern this
social are:
Profile picture: 180 x 180 pixels
Cover: 820 x 310 pixels
Links shared in posts: 1,200
x 628 pixels
Photos: 1,200 x 628 pixels
Event image: 1,920 x 1,080
pixels
Group cover: 1,640 x 859
pixels
Facebook hosts an immense amount
of images and for this reason its algorithm is programmed to compress every
image being uploaded. This operation is particularly evident when the images
are loaded in the .jpg format, hand when they are in the .png format. I
therefore recommend that you use the latter format to avoid losing quality for
your photo.
Whichever format you decide to
create, if you need to insert text in your image, I recommend placing it in the
center of the photo, so as to be sure of its readability.
I can't deny that this is my
absolute favorite social! I always try to take care of my profile with great
care, starting from the size of the contents.
Profile photo: 110 x 110
pixels
Square format: 1080 x 1080 pixels
Vertical format: 1080 x 1350
pixels
Horizontal format: 1080 x 566 pixels
Stories: 1080 x 1920 pixels
On Instagram the images have particular relevance, but do not
underestimate the importance of your profile photo!
Remember that it will be
displayed in a circle: leave an adequate margin from the outline of the photo
to ensure that your photo is perfectly visible.
Social born as a professional
platform that over time has seen more and more increase the integration of
visual content, so much so that it resembled a first look at Facebook. Being
intended for professional contacts, the professional profile picture should
preferably be your logo
Profile photo: 400 x 400 pixels
Cover: 1584 x 396 pixels
Post: 520 x 320 pixels
Twitter
"What's going on in the
world and what people are talking about right now."
So Twitter shows up before
getting to the heart of the guide to using social media. Here are the main
dimensions for making the best use of the contents of this social network.
Profile photo: 400 x 400
pixels
Cover: 1500 x 500 pixels
Contents: 1024 x 512 pixels
A truly strategic tool to promote
products or services especially for those who work with images and
illustrations; a rich source of inspiration for those who work in creative and
modern areas.
Here are the dimensions of the contents on this social:
Profile photo: 165 x 165px
Pin: width 236 for a minimum height of 600 pixels
Youtube
As you already know, the content
of this social network is not images, but videos. Also for this type of content
it is important (perhaps even more) to respect the dimensions:
Channel profile photo: 800 x 800 pixels
Cover: 2560 x 1440 pixels
Video: 16: 9 aspect ratio
Video thumbnails: 1280 x 720 pixels
It is not easy to remember all
these different dimensions for each social network and type of content, for
this reason I thought of giving you an infographic with all the dimensions, to
always keep on hand to never make mistakes!
Respect for these dimensions is
even more important when you create paid sponsorship content on social media.
It would be really annoying to spend entire hours creating the perfect content
for your advertising and then realizing that the image is cut off.
If you don't want to waste your
time and go on the safe side, I can help you! Read also for Social
Media Marketing .
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