Check the quality and popularity of gold coins before you buy

 

There is a lot to learn before spending your hard earned dollars to buy gold coins. Make sure to do your due diligence before making any investment.

 Two important factors in determining the value of gold coins are quality and popularity.

 Quality: The actual quality of a coin can vary depending on a number of factors, but it is mainly based on a few things: shine, color and bump, although often the beauty of the coin can raise its value in the market. Since all coins are not minted at the same time, when considering the quality of a coin, it is important to consider the date the specific coin was minted. At certain times, lesser quality coins were minted in smaller quantities, and these, although their quality is lower, are worth it.

 Popularity - Simply put, the more popular a coin is, the more valuable it is. For example, American Eagle coins minted before 1933 are quite popular, as is the 1976 Krugerrand coin. For no specific reason, certain gold coins become a favorite among investors.

 Like diamonds, gold coins are not all the same and their value varies. It takes a trained eye to identify the differences between them, but with that eye, you can begin to build a portfolio of coins that are of high quality, grade, rarity, and popularity.

Collectors & # 39; Coins can be more valuable than gold bullion coins. But the learning curve for collectors & # 39; The coins are much more pronounced.

 The value of bullion coins lies in the intrinsic value of the sell gold itself, not in the grade or popularity.

 Remember that gold cannot be created. There is a limited supply and that increases its value. In general, gold can be an excellent investment, but it is especially "buyer bewares" in this area of ​​investments.

 

Referral Marketing: Word of mouth in healthcare marketing

 

Sometimes big words are used in marketing that actually mean something much simpler and more immediate. This is the case of Referral Marketing , nothing more than word of mouth in the days of healthcare marketing.

We will see better shortly that with Referral Marketing we mean something more structured than the classic "speak well of someone"; but the starting point is word of mouth. In fact, a doctor, especially at the beginning when he has few patients, must ensure that the positive opinion about his services spread, otherwise he risks that competition will crush him or that, on the contrary, a single dissatisfied patient will ruin his reputation right away. . To stem the effects of a negative judgment, especially on social networks, is something very complicated, almost like stopping an avalanche with your bare hands, if you don't know how to do it.

We can divide this article and Referral Marketing into 8 macro-areas:

1. The choice

2. Social proof

3. Word of mouth as a strategy

4. The measurability

5. marketing referral Examples

6. The benefits

7. How to offer the advantage

8. The ethical aspect

We immediately begin to deepen the subject assuming that we are a patient looking for a specialist .

Referral Marketing: a compass for the patient

Let's take off our scrubs for a moment and put ourselves in the patient's shoes, don't you think you would give much more credit to a doctor you've heard of from a relative than a doctor you know absolutely nothing about?

The patient usually struggles to choose the most suitable specialist for him. Whether it is a Dermatologist, an Orthopedist, a Surgeon or any other doctor, the offer is very wide and choosing a doctor instead of another can mean benefiting from an excellent service or spending money on non-resolving treatments. .

In short, when the patient has to choose a doctor is faced with a crossroads. Being able to count on the positive opinion of a relative or a friend we could say that it “removes responsibility” ; takes the pressure off him of the correct choice to make. Even if he doesn't live in a big city, doing a quick Google search he might find ten names of different doctors, but in his eyes they are the same and all with more or less positive and more or less truthful reviews; in this way he will not be forced to choose.

Referral Marketing is nothing more than a “ compass” necessary to guide the patient into the sea of ​​possibilities, just like the compasses that guided sailors on stormy nights, when they were sailing in the open sea, without reference points.

The principle of social proof

We just saw how many different choices your potential patient is faced with. He could opt for the doctor with the highest number of positive reviews, for the one closest to him, for the cheapest one, or perhaps for the one who does health marketing and best communicates the uniqueness of his treatments and his authority .

But the patient may also find himself in the position of having to choose between several specialists he knows very little about, and it is in this case that he would probably rely on the opinion of a relative, or even on the detailed testimony of another satisfied patient.

It is the principle we have talked about other times, the one affirmed by Robert Cialdini in the book The Weapons of Persuasion : the principle of social proof . That is what we tend to reflect the choices of people who have lived the same experience as us before us, because we believe they know more about a certain topic.

Word of mouth as a strategy

From your point of view, instead, what does adopting referral marketing strategies mean? It means making your best patients, the ones you have a more confidential relationship with, your "ambassadors" . They are not patients that you see once and you will never see again; they are those with whom you have a closer relationship, who may have sent you a very heartfelt thank you message on WhatsApp; they are the ones who blindly trust you.

At the base of Referral Marketing there is a concept: the patient who puts a good word for you must be rewarded. At the same time, the Referral Marketing also provides that the new patient, who will book a first visit following word of mouth, will be rewarded.

Triggering such positive word of mouth that it leads another person to become your patient is no small feat. It involves a commitment and above all a great responsibility for the patient "ambassador". The new patient also performs an important act of trust and makes a very specific choice, when he could make many others. In fact, he could choose another specialist or decide not to undergo any visit.

After this important premise, let's now get to the heart of a Referral Marketing Strategy and let's see together which doctors it is most suitable for and what aims it aims to achieve.

The objectives of a measurable referral marketing

Who and Why Should Do Referral Marketing? With what objectives? Surely every doctor can benefit from it, but in particular those who are now starting their own path in private health and are little known. Even those who have never done health marketing and must submit to the uncontrolled opinions that spread online could decide to trigger a positive word of mouth that will bear fruit over time.

Yes, but what fruits? The objectives of a Referral Marketing strategy are essentially 2:

The notoriety of the brand . As a specialist surrounded by fierce competition, with Referral Marketing you will build a growing audience of patients and potential patients who will know the value of your services.

The increase in conversions . Whether you propose a cycle of visits, surgery or other offers that depend on your specialization, thanks to a strategy based on word of mouth you will increase the number of patients who decide to contact you and their wall of distrust will undoubtedly be easier to break down.

In the title of this paragraph I have also named a little word that we at Medical Marketing know well, because it is on that word that we base all our marketing actions: I am referring to "MEASURABLE" .

In fact, it is unthinkable that in a Referral Marketing strategy you do not take into account precisely the "ambassadors" and new patients you get with this form of advertising. Referral Marketing, like health advertising on social networks or e-mail marketing strategies, must always be measurable .

How to measure the effectiveness of your Referral Marketing

What do I mean by "measurable"? I mean you need to know exactly if and how many patients came through this tool. This will be essential to understand if you are doing a good job or if you need to improve. How can we make word of mouth measurable? There is always a rule that there must be something written, which can be trivially even a business card or a coupon, with a benefit clearly highlighted and that your new patient must bring back to the first visit to be able to use it. This way it will be easy for you to measure the returns and avoid the classic question:

"How did you find out about my services?"

But now let's see concretely some winning examples of Referral Marketing decontextualized from the medical sector, but which can give you different food for thought.

Some great examples of Referral Marketing

Which are the brands that have acquired great notoriety and conquered new customers and fame with Referral Marketing?

One of these is definitely Vodafone , which with the “Bring a friend to Vodafone” promotion has guaranteed benefits both to the customer who puts in a good word and to the new customer for a very long time. Although Sky has done something similar, offering 100 Euro discount about subscribing to existing customers and 30 euro discount friend "new customer."

But there are millions of examples: Airbnb , for example, gives away travel credits to users who invite other people to join. Even Dropbox , one of the first file hosting services based on the "cloud" has created his empire with Referral Marketing, offering more storage space to those who brought a friend. In some cases, sharing on social networks is also a form of Referral Marketing: that is, a benefit is granted only after sharing the brand on one's social profiles. In this case, word of mouth is more generic and more casual and therefore has less value than when it is triggered by a human relationship between two people.

Even the reviews , especially in video format, can be considered a form of Referral Marketing. We have talked several times about how effective they are and how much they promote social proof. In this article you will find an indispensable in-depth analysis, with a schedule that you can send to the patient right away.

Benefits and Referral Marketing

Remember: If you decide to give a benefit to both the satisfied patient and the friends he will bring to you, the latter will have to show up at the first visit with a coupon, in order to easily measure the returns and the effectiveness of the strategy. Do not use the price as a benefit and always keep in mind that you cannot do advertising actions that have price as their main leverage .

That's why we talk about word of mouth in the days of healthcare marketing. Because it is an induced and organized word of mouth, not something left completely to chance and not measurable, as it could have happened 40 years ago . You must carefully choose the patients to whom to propose the benefits: you should in fact choose those who with the most conviction could speak well of you; those to whom you have solved a serious pathology in a particularly brilliant way. In short, Referral Marketing cannot be improvised and the "measurable" advantage must be proposed: let's see how.

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How to offer an exclusive benefit to satisfied patients?

Some doctors, perhaps of a somewhat introverted nature, may find it a little difficult to offer a benefit to the satisfied patient during the visit; it is also easy to forget about it.

So here comes a health marketing agency just like Medical Marketing , which exclusively takes care of the communication of doctors and knows how to bring them closer to a wide audience of potential patients.

A great way to do "remote" Referral Marketing is to propose it through e-mails . That's where you build a strong relationship and you can explain, with the help of the whole agency team, what word of mouth action entails. You can emphasize the exclusivity of the benefit, granted only to a few patients, and you could highlight the free and absolutely non-binding nature of word of mouth.

You could tell your patient that you would like to grow your profession and that you consider him a fundamental ally in this growth.

Referral Marketing: An example of a benefit offer

You could send an email that has a very similar concept to this in it:

« I would appreciate it very much if you would recommend someone who I could help with my services!

 

If you know people who may need me or to whom you think my intervention could be useful, I would very much appreciate your reference that can make me known.

I know that advising a doctor is an act of trust, for this reason, in addition to deep gratitude, I would be happy to recognize you and the new patient a benefit in the following form ... "

I know that now, however, a doubt is creeping into your mind: "But isn't this a sneaky way to offer services to those who don't really need them?"

Read on and I'll explain right away why it's not ...

An ethical way to connect with many new patients

Don't think that this system demeans your work and makes the doctor-patient relationship meaningless . On the contrary, the satisfied patient, seeing an added advantage recognized, will be even more grateful to you. Furthermore, Referral Marketing will allow you to meet people who really need you and who otherwise, perhaps, you would never know or would rely on a low cost clinic.

We always talk about people's health and a potential patient will certainly not contact you if he does not really need it, even if he has a possible benefit .

Referral Marketing, like other health marketing strategies, is just a way to connect with many new patients who would otherwise overlook a malaise or the symptoms of a disease. How many doctors stress the importance of prevention? Here, thanks to Referral Marketing you will encourage preventive visits that patients would otherwise postpone.

Never forget, therefore, to trigger an organized and measurable word of mouth . Not a totally random word of mouth, which you cannot control, but something planned together with an agency like Medical Marketing. Only thanks to Referral Marketing and other healthcare marketing strategies will you be able to take off or grow your profession.

SEO FOR E-COMMERCE: IMPROVE POSITIONING AND INCREASE SALES IN ECOMMERCE

 

Today we will see all the practices to be applied to improve the positioning of e-commerce on search engines. Practical tips to do SEO on e-commerce and optimize small and large online stores to increase traffic and turnover.

 Most e-commerce owners and managers understand little or nothing about SEO and search engine optimization (rightly so), and thus risk creating online stores through which it will be very difficult for them to obtain a good number of sales.

 Today we will see how to solve this problem thanks to SEO services for e-commerce, or all those practices and tips that will help you improve the positioning of your ecommerce. Below we will see all the SEO optimizations that can be implemented on an online store in order to increase visits and sales.

 Design it correctly

 This is an essential part of SEO, valid for all online realities, from institutional sites to personal blogs, but particularly important for an industry such as e-commerce, where the sites and structures at the base must boast certain characteristics. This first phase of design , closely related to the second of structuring, serves to lay the foundations of your online project , from the hosting plan that will be used to the keywords for which you will optimize your content and images.

 Choose a good host

 When a non-expert starts to structure their e-commerce, they usually pay very little attention to the choice of hosting, underestimating its importance. The infrastructure of the site , or the server on which it is hosted, is instead one of the most relevant factors for e-commerce, because many elements depend on it.

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First of all the speed of the site , which makes the shop more or less usable, but also the safety , obviously fundamental when it comes to online sales. Market analysis will help you choose which type of hosting to use, based on the estimated monthly traffic, and good hosting will allow you to increase the average duration of the site, decrease the bounce rate, guarantee security and guarantee an up -optimal time.

 Choose a good CMS

 For each e-commerce its own CMS . Philosophical maxims aside, there are many different CMSs in the world, from free to proprietary ones: just knowing how to choose the right one. My general advice is to choose one of the two solutions proposed below:

 1. WordPress + Woocommerce for online stores with relatively few products , around a hundred

 2. Prestashop / Magento when it comes to building shops with numerous items available (I prefer Prestashop, but they are tastes).

 Study the keywords

An error often made in the management and implementation of e-commerce is the failure to analyze and study the keywords to be used. This is one of the most important steps to take and must be done carefully and competently, because it will determine the success of the shop.

 First of all, it is necessary to analyze how much competition there is for the products you are trying to sell, and therefore how difficult it is to be able to position yourself with the exact match keywords of your articles. After that, it will be necessary to carry out an accurate keyword research , or to draw up a long list of related keywords and long-tail keywords  which will then form the urls of your products, your categories and your articles.

 This initial design phase is essential that it is carried out before the creation of the site, so that the product data sheets are inserted with correct URLs and SEO optimized: but this is something we will see later. To do this we are helped by numerous keyword research tools that we can use to structure our online shops.

 Create a good structure

 The product hierarchy and site structure is one of the most relevant elements for obtaining a good organic positioning of your site. The structure of e-commerce , together with the authoritativeness of the site (quantity and quality of incoming backlinks) and the creation of unique product sheets made with a good copy, already make up 80% of SEO and will help you ensure that your shop is positioned in the best positions.

 Precisely for this reason, the structure of the site must be designed down to the smallest detail , trying to connect the various products together, to divide them into carefully chosen categories, to position them close to the home page and so on. Now I show you in detail how to properly structure an e-commerce.

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Products close to the home page

 The home page is the most authoritative page of the site, therefore it is important to be able to place the products as close as possible to the home , especially those to which you are most focused. This means that creating a structure with too many sub-levels can lead to a difficulty for crawlers and users in understanding the hierarchy and identifying products.

 What I suggest you do is first of all to go to the products of your e-commerce in the home of your e-commerce, those in evidence, so that they receive more link juice, which favors their positioning. Furthermore, as regards the structure of the products, it is always better to have them no more than 2-3 levels apart.

 Crosslinking

 What is meant by crosslinking ? This is nothing more than the practice with which the different products link, or rather link, to each other. This practice is useful both for creating good internal linking and for showing visitors and customers other products they may be interested in.

 A good link between articles can be obtained in two ways: through the implementation of related products and through a good use of the company blog, which we will see later.

 Tag structure

 Proper use of tags is a particularly useful tool  when it comes to SEO in e-commerce. By correct we mean the use of a conscious tag , which is capable of linking different products together, so as to also improve the navigability of the site.

 The important thing is that the tags are used wisely. Here are some tips for using them in the best way:

 ·         Don't use keywords as tags

·         Don't stuff your articles / products with dozens of unnecessary tags

·         Start using tags only when you have a fair number of products (wait to have more or less 5 articles for each tag)

·         As a reference you can keep 3-4 tags per product

 Optimize it on the SEO side

 Here we are at the most interesting, most juicy part of this article, or the tips and practices to be implemented on the SEO side to improve the organic positioning of your e-commerce . In reality, the previous phases, such as the design of the structure and the analysis and research of keywords, or those that we will see later, such as link building , are part of SEO, but here we will analyze in detail the on-page SEO , or the improvements that can be applied to individual content.

 Zero point: unique and original descriptions

 What's the most important thing about an e-commerce? Obviously the items you sell inside. And what should SEO do? Many people will tell you that it must bring you visibility, but the truth is that it must bring you an increase in income, or an increase in the sales of your products .

 Precisely for this reason it is necessary that the product sheets of the goods you sell are treated in detail , that they present effective and persuasive descriptions , that they are drafted through SEO copywriting practices and that they present numerous images that show their aesthetics in all its detail. Only in this way will you be able to make your products stand out from those of the competition.

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Title tag

 The title tag is the code that indicates the title of a particular page and is an important SEO factor . The Tag Tile we insert is the one that will be displayed in the SERPs, or in the Google search results.

 The title plays a fundamental role in on-page SEO and for this reason it must be treated with particular attention. What you can do is:

 ·         Pay attention to the length of the title, in order not to risk that important parts are cut in the SERP

·         Make sure the title tags are unique for each different content / article / page

·         Be clear, specific and, if possible, persuasive

·         Enter the keyword as far left as possible

 SEO friendly url

 Well yes, both in e-commerce and in websites of any other nature, the optimization of URLs is fundamental. During the insertion of the products and in the creation phase of the various institutional pages / landing pages, you will have to make sure that each URL is clear, short and understandable.

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Rel = canonical tag

 The term "canonical" defines the "real" product page, the one that Google will have to take into consideration. If you are dealing with E-commerce full of identical product sheets , you can use this parameter to indicate to Google which of these will be the reference one, so as to prevent being penalized.

 In a nutshell, if there are many products that have mostly the same descriptions, you will have to identify the best performing and best optimized one and use the rel = "canonical" tag to refer all the other items to that particular product.

 Noindex

 When we are faced with thousands of product cards all the same, even the rel = "canonical" tag could not be enough to get us out of trouble. So what to do in this situation? The alternative is to use the noindex value, follow and assign it to the meta robots.

 In this way you will avoid indexing thousands of identical contents and you will be able to direct search engine bots to a site with a cleaner, tidier and more focused structure on the most important contents .

 H1 and H2

 Often I found myself in front of online stores that had a completely flat text, without the h1, h2 tags and so on. Of course these should not be used at random, filling the text with their insertion, but using the titration tags , from H1 to H6, inserting the keywords with which you are trying to position yourself, will give an excellent boost to your positioning .

 Not only that: the use of these tags makes it easier for visitors to your site to read, which is particularly important if you have a blog.

 Optimize images

 L ' SEO Image Optimization can be understood in two different ways, namely as the inclusion of numerous pictures of great quality, which portray the article in detail, showing it to be in front, behind and to the side, so as to positively influence decision-making of the customer , or like the optimization of dimensions, weight, title tag, etc., to improve its positioning .

 Usually only the second optimization is intended, which corresponds to the insertion of images curated on the SEO side, which carry the alt and title tag with the keyword and which have a very low weight, to make the page load faster, but to increase turnover is essential to optimize images even in the first way.

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 Duplicate content

 It often happens that I shiver when I visit e-commerce that present, for dozens and dozens of products, the exact same descriptions, sometimes even the exact same title tags , changed perhaps for 1 letter / number. The serious problem is that there is a risk of heavy penalties using duplicate content, for this reason it is essential to use unique texts for each individual product (unless the rel = canonical and noindex tags are used correctly).

 Link building

 It would be nice to believe that links no longer have value in positioning, unfortunately this is not the case. Backlinks are still an extremely important parameter, which determines, for a good 40%, the positioning of a site. This is especially true in e-commerce, where links play an important role.

 Precisely for this reason it is necessary to implement a blog, to try to earn / get spontaneous links, and to design link building campaigns, so as to increase the authoritativeness of your site. The links, however, are somewhat “burning “material, which if you are unable to handle it can bring more problems than benefits.

 If you do not have experience in the design and management of link building campaigns, contact an SEO NYC  consultant who will help you manage this precious resource, so that he can help you make the most money possible and, above all, avoid your site suffering heavy penalties.

 Guest post

 The Guest Blogging is today an excellent resource to be exploited, is to be known that to earn some valuable links to your store for free. Publishing articles for free on other portals will also help you build interesting relationships between Webmasters, a truly valuable asset, both online and in everyday life.

 Company blog

 Having a corporate blog, more commonly known as a corporate blog, well cared for within your e-commerce, can give an important boost to your business , both as regards the organic positioning of your products, and as regards brand awareness .

 The reasons that should lead you to choose to open a blog inside your online store are manifold:

 ·         Organic positioning of the site for long-tail keywords that bring profiled traffic

·         Obtaining valuable backlinks that increase the authoritativeness of the site

 Use social media

 Do Social Networks Directly Affect SEO? NO. Do they influence you indirectly? Yes, and they can give important pushes to their content, especially in realities like these. Thanks to social networks, you can get important sources of visits, which will help you position your e-commerce.

 Facebook

 Facebook is currently the best showcase where you can advertise your articles, especially if related to certain niches. On this Social you will find thousands of people daily potentially interested in your articles and products.

 All you have to do is take care of social media marketing activities correctly, creating creative copies that will attract new customers to your page. My advice, agrees with 90% of the experts, is to go and focus on visual content, mainly video .

 YouTube

 I'm biased, being a big fan and supporter of SEO YouTube, but I think this platform is much more than just a social network. YouTube is the second most used search engine in United State and hosts millions of views every day.

 If you know how to use this platform correctly, perhaps by relying on someone who deals with YouTube Marketing, you will get great visibility and you can significantly increase visits to your e-commerce.

 Pinterest

 Personally Pinterest is a Social that I do not suggest to everyone indiscriminately but which, if applied to the right niches, can bring a lot of target traffic . For example, if your e-commerce deals with DIY (do it yourself), furnishings, design or more generically sales of aesthetically beautiful items, then you can get an important source of traffic from its use.

 The only problem with Pinterest is that, in order to be exploited correctly, it requires pinning many images, from 10 to 20, every day. Obviously you will have to fin not only the images of your articles, but also images of third parties: as long as they are beautiful and in theme with the niche of your shop.

 Improve the UX

 The User Experience is one of the most interesting and stimulating elements to take care of, and at the same time one of the factors that can help you make a difference compared to your competitors. Below we will see how to improve the usability of the site and the user experience, elements that increase the time spent on the site, trust and, indirectly, sales.

 Increase your speed

 It doesn't really matter if the PageSpeed , or the speed of loading the pages , directly influences the organic positioning; what matters is that, if a site is slow, you can be sure that your potential customer will prefer to browse a faster one, often abandoning your own even before it has loaded.

 Reviews

 Now will I say a rather uncomfortable truth, ready? If you are afraid of the reviews it means that your product / service is of low quality.

 This is reality. If in your e-commerce you will always be sincere with the customer , you will insert real photos of your products, you will write descriptions and specifications consistent with the product sold and this will be of good quality, then you can be sure that your reviews will be filled with stars.

 However, if you are not sincere with the customer and you are trying to offer him a low-alloy article, be sure that the reviews will be drastic.

 Their inclusion, however, can help many potential customers to conclude sales, because their reading positively influences the customer's decision-making process. After all, reviews are the best source of social proof .

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Dynamic list of best-selling products

 A dynamic list of the best-selling products, as perhaps those on offer or more recent, if inserted in the home of your site you can help yourself, and not a little. Google, and especially its crawlers, love dynamic pages, which update and change, so it will appreciate this kind of list.

 Mobile site

 Searches from mobile devices are now becoming almost all of the searches performed. Every day 80% of searches are done through a mobile device. This means that not having a responsive site, optimized for tablets and smartphones, greatly affects the user experience of most users.

 An unresponsive site will be abandoned within seconds, which will dramatically decrease your sales.

 Increase sales with Digital Marketing

 We talked about on-page and off-page SEO for e-commerce, we talked about User Experience and structuring, but you can still do something more to improve sales on your ecommerce. These last points are not strictly related to organic positioning, but they are powerful Web Marketing tools that will allow you to conclude more sales.

 Integrate a newsletter

 Compared to a decade ago, the communication techniques and tools through which you reach your customers have changed considerably. Today there are Social Networks, Google Adwords and so on, but a tool still widely used and still very profitable is email marketing.

 Integrating a newsletter into your e-commerce, perhaps highlighting it in the blog, is an excellent strategy for obtaining the emails of possible customers, who will be able to be contacts for special offers and discounts, so that even old customers return to buy at your shop.

 And to date, integrating a newsletter system is extraordinarily simple: just use one of the many services, such as that of Mailchimp, and integrate the banners on the site with plugins, or take advantage of Facebook, where you can create posts for collect mail.

 

 

Profitable market niches 2020: sectors and products for SEO

 

Are you looking for a way to find profitable sectors and market niches in 2020? In this short but practical guide of my web marketing and SEO blog, as an SEO SEM specialist consultant, I will explain how to find the best sectors and products to start a business, online or offline. But first I wanted to make a premise: some niches are simpler and / or more profitable than others, but this does not mean that you will not have to invest time and effort before monetizing them with your business, Google Adsense or  online affiliate marketing: SEO, SEA , social media advertising, email marketing, etc.

  Some thoughts before looking for profitable sectors and market niches in 2020

 I apologize if I insist on the subject, but even if it is about creating a small online store, keep in mind that you will have to invest time and money for the creation of the site, its E-commerce section (I recommend you have it developed by a computer scientist good or to use WooCommerce only if you don't sell more than 150 products), contract a hosting, buy a domain, premium plugins, invest in online advertising (SEA / PPC and social media advertising) and do SEO NYC  to attract customers organically.

This, before embarking on a business focused on niche sectors, you must be aware of this. If you are willing to commit, continue reading the article and find out how to identify a profitable market niche, where the competition is not too much and, consequently, the market is not saturated. In short, a sector that is feasible to attack with SEO, SEA / PPC, social media marketing and advertising, e-mail marketing, etc.

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By niche or remunerative sector, I mean a portion or segment of a larger market in which individuals ( consumers ) have common characteristics and needs ( problems ) that are not solved by the more general offer of the market.

 Well, let's not waste any more time and let's find out how to find the most profitable market niches!

 The main sectors from which to find a profitable market niche for doing SEA and / or SEO

 Below is a list of the main sectors and products that can be attacked and monetized:

·         Wealth and money:  in this niche we mainly find stock market investment courses, SEO and web marketing courses, gambling and affiliate marketing systems, which create passive income through web monetization

·         Health and fitness:  in this sector we find weight loss, diets, slimming products, naturopathy, products related to sports that guarantee physical well-being and muscle development, healthy food, vegetarianism, veganism and macrobiotic

·         Relationships, feelings and appointments: services to find a partner, courses or groups to be better husbands or parents, books and seduction techniques, legal advice on adoption, pets as an alternative to children

·         Self-improvement: self-help books, life coaches, mentoring, training courses, language courses, productivity and time management techniques, stress management, books on self-esteem and self-confidence, public speaking

·         Interests, activities and hobbies: crafts, do-it-yourself, modeling, board games, video games, yoga, meditation, spirituality and holistic disciplines

I intentionally excluded porn as it is a very complicated product and is not well seen by Google and Facebook.

 Profitable sectors in 2020: the Your Money or Your Life category

 Also, keep in mind that the sectors that fall into the Your Money or Your Life (YMYL) category , i.e. the sites that deal with loans, finance, jurisprudence, medicine and everything that is vital for people, are more complicated to position. .

 For YMYL it takes more time, more effort and more "authority in the sector" to be successful in SEO. Keep this in mind before choosing these niches.

 How to find profitable products, sectors and market niches with Google Trends

 Google Trends is a powerful free tool to discover new market trends, habits and, more generally, everything that people are looking for on Google.

 Related Post: 5 SEO tips to improve your online store's SEO

Google Trends provides information on user search trends , but also on the seasonality of the trend . It also allows you to compare the different keywords to identify the search volumes and in which months they are highest.

 How to find profitable market niches in 2020 (sectors and products)

 Example: suppose you are interested in starting a flower delivery business in New York. The first thing you will do is access Google Trends to analyze whether that market niche is growing, maturing or declining.

 Trends usually have statistics since 2004. If entering the keyword "flower delivery" or "home delivery" and filtering by city "New York", you discover that this sector is stable or growing, it may be worth launching yourself into the business!

 The only flaw in Google Trends is that it does not show the difficulty of SEO positioning or the cost per click if you want to invest in SEA / PPC. To find out this information, you can use these free SEO tools , they will help you greatly to refine your search. However, for the United State market, the best tool you can use to find profitable market niches in 2020 is SEOZoom , but it is paid.

 Using it, you will discover the average CPC that people are willing to pay to advertise for certain keywords (understanding if it is worth monetizing with Google Adsense ) and, in addition, you will have thousands of ideas to set up your SEO strategy and conquer the market of the sectors of niche... attacking profitable sectors with less competition!

 If you have no budget and the SEO tools that I proposed before are not enough, a new powerful tool has just been released to discover the growing trends

 How to understand if you can attack a market niche with SEO

 Once you have found a profitable product, service, sector or market niche, you need to understand if it is feasible to use organic positioning on search engines (SEO) as a channel to give you visibility and / or make affliction marketing.

 I will immediately give you a premise, so you will better understand the reason for my advice. Google rewards vertical (ie monothematic) sites, those specialized on a specific topic. I'll give you an example: suppose you want to create "www.seonyc.us", if you work hard on on-page SEO , you offer exclusive and highly valuable content that attract links from authoritative industry sources... over time.

 Related Post: 5 good reasons for local companies to have their own website

Once you have identified a product or service, having already made an idea of ​​the search volumes and the difficulty of positioning SEO, follow this methodology:

 ·         Search for the keywords you'd like to position yourself on Google

·         Analyze if the predominant search intent on the page is transactional, informative or navigational (you should produce content focused on the predominant intent)

·         Analyze the first page of results, noting if hyper-specialized sites on the topic already exist. If out of 10 results there are three or less, it is feasible, if there are more than three, it can be done but it could be a bit complicated, if there are five or more, leave it alone

·         Analyze with Ahrefs or Open link profile the dofollow link profile of the first twenty results: evaluate if and how you could replicate some of them

·         Carefully analyze how the contents of the first SERP are made, for example: they are long, with many images, infographics or videos

 Conclusions on how to attack profitable niches and market sectors with organic search engine positioning

 If having done this analysis well, you understand that you could replicate several incoming links for your site and offer great value content like the ones you have seen, you're done! You just have to open a site or a super specialized SEO services for E-commerce on the niche in question and work hard. Over time, if you have done everything right, you will see that Google will reward your authority in the sector and you will be able to position yourself discreetly ... finally starting to monetize!

 Once you have the results of the keywords for which it is present in Google's SERPs, order them in descending order by CPC (cost per click) . By doing so, you will see what are the profitable market niches in which advertisers are willing to pay very handsomely to appear.

 Well, this article ends here for the moment, if you found it useful you could thank me by sharing it on one of your social networks. It costs you nothing, but it is very important to me.

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3 good tips for becoming a good web marketing manager

 

Marketing manager, who is he? Digital marketing alchemist, magician in spreading messages on the web, capable of attracting a large audience around news and services. All of this is the web marketing manager.

 In a sea, that of the web, so populous that it almost seems to be shipwrecked, the professional who is able to interpret the new nuances of the web paradigms to grasp and solicit their interaction, exploiting useful strategies to combine the most useful actions for each individual channel. The web marketing manager is the one who is constantly looking for answers that can build a right interaction between social networks.

 How can e-mail marketing help? How can content, made of text and images, help to enhance the optimization of sites on search engines? These and other questions are lodged in the minds of web marketing managers  for whom, in order to obtain valid results in their business, we have thought of giving some valid advice.

 Take advantage of the mobile channel

 The explosion of mobile - today within everyone's reach - and the rise of smartphones has caught unprepared many web marketing managers , especially those who initially proved reluctant to decline their professionalism on this platform.

 Related Post: 4 steps to implement Digital Marketing in your company

But, exactly as it took place in the late 90's, when web marketing has changed its appearance radically, it will now be appropriate to do the same.

 Yet still, it will seem incredible, there are many brands that do not have a responsive site and that have not wanted to create applications - also known as "apps" - that have been designed specifically to facilitate interactions between users and companies.

 Bet on visual marketing

 Most web marketing managers  have understood that it is possible to achieve greater involvement and more sensitive sharing by focusing on images.

 Statistics have shown that users show an index of pleasantness for images that can reach 100% more than content with only text.

 Related Post: SEO Potentials for Small Businesses

The most skilled web marketing managers have understood that images , especially if in good resolution and visually rewarding, must therefore never be missing in every type of web marketing campaign.

 Monitor the results and follow the most effective path

 Really smart is the web marketing manager who knows how to transform virtual situations into opportunities for growth through interaction with users.

 Conduct your business on the web always taking into account the way your services impact the public. Monitor the results of your business, follow industry blogs, communities, keep an eye on comments and feedback.

 And, again, network with your colleagues, share opinions and exchange experiences, information and resources with them. This too is interaction.

 It is therefore imperative for a web marketing manager and SEO NYC services to keep constantly updated on the impetuous evolution of the sector, to seize innovations and to treasure them, today, before it is too late, that is, before they are definitively generalized on the web.

Related Post: Digital Marketing: appear in the main search engines in the world

5 good reasons for local companies to have their own website

 

Products that are not sold over the internet, or because they are present on social networks and believe that this is enough.

 Anyone who thinks that way is wrong! Although a website provides the possibility to generate leads and sales, this is not the only goal of a website!

 1 - It is no use being an exceptional company if you are not seen!

 What's the use of having an incredible product, impeccable service, quality delivery if no one notices you?

 Only a few people who pass by on the street, in case it is an interesting point, and your acquaintances, your dissemination network. Having a website makes you go much further than you think!

 A website of your own gives you more authority for search robots when someone searches for your product on Google or some other search engine.

 For example, you have a Japanese restaurant in Brasilia, when a user types “Japanese restaurant in Brasilia” or similar phrases, which lead to your result, if you have a website this increases your chances of appearing in the top positions.

 Regardless of what your business is, having a website makes you get noticed and appear.

 Related Post: How can SEO help my business?

2 - Companies with website give more credibility to the final consumer

 Suppose you are a user searching for law firm services for your company, or accounting.

 Which company will you trust more? In the ones that appear in the surveys showing only name, address and phone number or in those that give you a complete website? With portfolio, company history, services and a range of possibilities for you to consult.

 In case you were typing: “ Digital marketing agency in New York ” in order to find an agency that would meet all your needs and more! Aiming at your sales multiplication and brand recognition. Which one would you trust, the one that gives you a complete and objective website or the one that only has an Instagram account?

 Having a website increases your credibility with your competitors, and makes you more interesting and complete in the eyes of your target audience.

 3 - Having a website is to guarantee digital presence and open doors for new actions

 With a website you can present yourself in the best possible way for the user, generate credibility, trust, be found on the internet and also make you able to test actions that can guarantee you great results.

 Sites generate views, views generate leads, which opens doors for actions like Inbound Marketing.

 The Inbound Marketing is a set of strategies aimed at customer relationships and loyalty.

 Through it you can send marketing emails, which appears in many searches as one of the most efficient forms of customer relationship and lead generation, among other strategies that are only possible if you have your own website.

 4 - Sites are also customer relationship channels, and new customers

 Your website can be a great showcase for your local business, and it can also be open for direct, clear and objective communication with the customer, in addition to social networks.

 Local businesses can use your site as a relationship channel

Reports are placed on a website, customers take questions through it, you can launch promotions and actions connected with your local store and your website, to engage your target audience and understand them more and more, being able to personalize your actions and receive amazing results .

 Related Post: Digital marketing tips for real estate agents

 It is also important to be present at Google My Business, and it is even better when people find you through it and are taken to an amazing website!

 5 - If you want to start selling on your website, you are free of some bureaucracy!

 Are you interested in selling at your local company and over time seeing what it would be like to expand your business digitally?

 One of the most positive aspects of having a website is that in addition to making your company more targeted, a website is open 24 hours a day, 7 days a week. Which makes your possibility to generate sales more and more infinite?

 These are just 5 factors that show you how important it is to have a website for your local business! Get in touch with us and find out how you can go much further!

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6 tips to avoid paying more on your next rental car reservation

 With the arrival of good weather, trips and weekend getaways to warm destinations increase, which leads, at the same time, to an increase in the number of rental cars that are booked through Efay . But with such an extensive offer, which car rental company to choose?

If we take a look at the results returned by a rental car search in any destination, we can see hundreds of offers from various providers that can start from as little as € 0.03 / day. So cheap! But ... is that really the price you will pay? What things must be taken into account to know if it is a good offer? Will they force me to add insurance or other options? All these, and some more, are very everyday questions and that is why we hope that with this article some doubts will be clarified since at the end of the day, the decision is made by you!

In a rental car comparison or rental car search engine like Efay you will find offers to rent a car at any airport in the world with the main brands in the sector that are available through our rental car providers.

But we are going with these 6 tips to choose a good provider for your next rental car reservation and rent a car at the best price and with the best guarantees:

1. Fuel policy

This is the first thing we recommend to all the people who consult us. We ALWAYS recommend filtering by "Deposit: Full - Full" in the results of your search for a rental car in the destination you have selected. And why do we recommend this option, which is usually more expensive? Why with this fuel policy option you know what you pay and there are no surprises if you return the car with a full tank. The destination rent a car in Jamaica  agency will block an amount on your credit card for the amount of fuel plus the refueling fee, which will be returned in full if you return the car with a full tank. If you do not return the full tank, the difference in fuel, plus the refueling fee, will be withdrawn from your account. That is why it is important to return the car with a full tank; otherwise you will end up paying much more for each liter added by the agency.

1. Return the car on time

Although it may seem unimportant, it is something that usually generates millions of euros each year in profits for car rental agencies, not the suppliers that we have in Efay, since, although in theory there is a 30-minute courtesy margin, We have had some complaints from clients who have been penalized for delivering the car out of time when deliveries are made at the same airport without going through the agency and without signing anything. Our advice, as long as you can deliver the car to someone from the agency and obtain some kind of document that confirms that everything is OK, much better. And of course, the easiest way to arrive on time is to leave on time in case there are traffic problems or you get lost.

1. Comprehensive insurance vs basic insurance

The million dollar question and one that, honestly, will depend a lot on each person and the type of rental given that comprehensive insurance when we rent a car is not cheap. On the one hand, comprehensive insurance guarantees peace of mind, especially when we are on the beach or we are going to take the car to another city or country, since we do not worry about possible damage to the vehicle at the same time that we obtain better care. On the other hand, if we do not want to pay full insurance, it is important, before removing the vehicle, to confirm with someone from the car rental agency the condition of the car so that there are no problems with the return. This is a concept that generates billions a year for rental car companies and that, as we have said before, is something to decide based on each person and type of rental.

1. Unlimited vs limited mileage

We tend to filter cars with unlimited mileage when sometimes it is not necessary and we can end up paying more for something that we are not going to use. Do you need to do many kilometers during your car rental? If the answer is NO, then a limited mileage rental car may be your best option. There are companies like Wise cars or Expedia that usually offer a limited kilometer between 160 and 300 kilometers per day that we consider more than enough. Other companies are less clear in this regard and for this reason we recommend selecting one of the rental car offers where the kilometer included in our reservation is specified.

Read also: SEO Company in New York

1. Office at the airport vs outside the airport

Another big issue since when we arrive at our destination after a flight, long or short, the least we want to do is spend another two hours waiting for the car to be delivered. And this is something that can happen in high season and beach destinations! The options we have are: pay the priority delivery supplement which, we fear, does not guarantee that you will have your car much faster since there may be many people with the same package, wait patiently in line until it is your turn or choose a company that you have the office outside the airport since, in our experience, the process is usually much faster.

In the car rental results of the Efay car rental search engine, it is specified where the pick-up would be with each provider so that you can decide the best option.

Specialized construction activities Abdul Rimaaz