Marketing strategies for small real estate agencies

There are low-cost real estate marketing strategies that can allow small real estate agencies to achieve great results. Find out more.

We talk about strategic real estate marketing and in particular those actions, carried out especially in the digital field, aimed at increasing the number of potential customers for your real estate agency. Here's how to proceed for a successful plan, able to hit the target and compete with the competition.

Real estate marketing: organize an effective plan

To organize an effective marketing plan , you have to 'set' the objectives to be achieved and then the tools you intend to use to achieve them. The following list summarizes what can be common purposes for many businesses and can also be used in the real estate sector:

Be known and acquire names of potential customers

Increase traffic and visibility on digital channels

Building customer loyalty to the brand

These are broad-spectrum objectives that must be limited by online and offline marketing actions. Here's what it takes and how to do it effectively:

• Company website
• Email marketing
• Social media marketing
• Experiential marketing
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Real estate marketing: online actions

Website with specific characteristics, meeting the needs of a real estate agency:

• High definition photos and videos
• Detailed information on neighborhoods and city areas
• Expert advice related to buying and selling properties
• Map search options with filters
• Optimized texts on geo-localized keywords , which allow Google to index you more easily, for example " Houses for sale in / a [name of area] "

Email marketing campaigns to retain the base and to attract new potential customers.

The contents - fresh and palatable - should possibly contain a Call to Action

In the newsletter - weekly, fortnightly, monthly, bimonthly etc. - you can enter information on the latest sales and market prices, or send invitations for events such as "Open House" etc.

Social media real estate marketing to increase traffic on digital channels and visibility.

You will have to create and manage company accounts on at least Facebook, Instagram and LinkedIn that you will need to share content, show your business and intercept new market shares.

Study well and use the potential that the various platforms make available: from Instagram stories to Facebook ads and remember that, with these tools, you can profile your audience even with low-cost budgets .

Real estate marketing: offline actions

Contact with the customer who enters your agency, who makes an appointment, or visits a property is an important opportunity to intrigue him and involve him in a more direct way. Like? Leveraging the emotional sphere with experiential digital marketing services.

An example in the real estate sector is that of the Open House : a collective visit, which allows several potential buyers, at the same time, to visit the same house, turning freely from room to room. It is not only a way to optimize time , but also a strategy that generates a sense of urgency and 'competition' on the property. If it is the case, you will be able to offer something to the guests and in this way you will create a lively experience in that house.

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