There are
low-cost real estate marketing strategies that can allow small real estate
agencies to achieve great results. Find out more.
We talk about
strategic real estate marketing and in particular those actions, carried out
especially in the digital field, aimed at increasing the number of potential
customers for your real estate agency. Here's how to proceed for a successful
plan, able to hit the target and compete with the competition.
Real estate marketing: organize an effective plan
To organize an
effective marketing plan , you have to 'set' the objectives to be achieved and
then the tools you intend to use to achieve them. The following list summarizes
what can be common purposes for many businesses and can also be used in the
real estate sector:
Be known and acquire
names of potential customers
Increase traffic
and visibility on digital channels
Building
customer loyalty to the brand
These are
broad-spectrum objectives that must be limited by online and offline marketing
actions. Here's what it takes and how to do it effectively:
- Company website
- Email marketing
- Social media marketing
- Experiential marketing
- SEO Services NYC
Real estate marketing: online actions
Website with specific characteristics,
meeting the needs of a real estate agency:
- High definition photos and videos
- Detailed information on neighborhoods and city areas
- Expert advice related to buying and selling properties
- Map search options with filters
- Optimized texts on geo-localized keywords , which allow Google to index you more easily, for example " Houses for sale in / a [name of area] "
Email marketing campaigns to retain the base and to attract new potential customers.
The contents -
fresh and palatable - should possibly contain a Call to Action
In the newsletter
- weekly, fortnightly, monthly, bimonthly etc. - you can enter information on
the latest sales and market prices, or send invitations for events such as
"Open House" etc.
Social media real estate marketing to increase traffic on digital channels and visibility.
You will have to
create and manage company accounts on at least Facebook, Instagram and LinkedIn
that you will need to share content, show your business and intercept new
market shares.
Study well and
use the potential that the various platforms make available: from Instagram
stories to Facebook ads and remember that, with these tools, you can profile
your audience even with low-cost budgets .
Real estate marketing: offline actions
Contact with the
customer who enters your agency, who makes an appointment, or visits a property
is an important opportunity to intrigue him and involve him in a more direct
way. Like? Leveraging the emotional sphere with experiential digital
marketing services.
An example in
the real estate sector is that of the Open House : a collective visit, which
allows several potential buyers, at the same time, to visit the same house,
turning freely from room to room. It is not only a way to optimize time , but
also a strategy that generates a sense of urgency and 'competition' on the
property. If it is the case, you will be able to offer something to the guests
and in this way you will create a lively experience in that house.
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